File Details:

Questions:

1. Explain the difference between 'Marketing' and 'Selling'.
2. Define 'Market Segmentation' and 'Marketing-Mix'.
3. Define after Sales service.
4. What is the importance of Personal selling in business?
5. What are the functions of Retailing in Marketing?
6. What is counter-marketing? Explain with suitable examples.
7. Explain the importance and limitation of market segmentation.
8. What do you mean by publicity and advertising?
9. What do you mean by Consumer behaviour? What is the importance of consumer behaviour in marketing? Enumerate the determinants of consumer behaviour.
10. Reconcile the statements 'Money Spent on advertisement is an Investment' and 'Money Spent on Advertisement is a Waste' and conclude.
11. Explain the concept of 'Branding'. Discuss the advantages and disadvantages of branding and how it is different from 'Trademarking'.
12. Explain the statement 'The success or failure of a business depends upon its product price policy' and state the factors to be considered while formulating a product price policy.
13. What do you mean by Marketing Research? Describe its scope and importance.