File Details:

Questions:

1. What do you mean by Communication Mix?
2. Discuss the need for ethics in advertisement.
3. What do you mean by Media Planning?
4. Explain any four requisites of advertisement copy.
5. Explain the psycholinguistic studies of advertising and brand names.
6. What do you mean by Advertising? Discuss the functions of advertising.
7. Define each component of the promotion mix.
8. Explain different approaches to determine the size of advertising budget.
9. What do you mean by Dagmar? Explain the characteristics of advertising objectives given in Dagmar approach and also explain criticism of Dagmar.
10. What do you mean by pre-testing and post-testing methods of measuring advertising effectiveness? Why does advertising manager evaluate the effectiveness of advertising?
11. Advertising informs people about the features, price and availability of the product. Hence it must be appreciated by all of us. Discuss.
12. What is Advertising Strategy? Discuss the alternative strategies for institutional attitudinal structures.
13. What is the perceptual process and how does it relate to promotion?