File Details:

{"file_name":"bba-3-sem-advertising-management-18049-nov-2019.pdf","subject":"Advertising Management","exam":"BBA-III Semester Examination, November 2019","course_code":"BBA-301","maximum_marks":75,"time_allowed":"Three Hours"}

Questions:

  1. What is Sales Promotion?
  2. What kind of personality will your brand have?
  3. What are advertising goals?
  4. What factors govern selection of media?
  5. Define the Advertising Research.
  6. What are the limitations of Advertising?
  7. What is Competitors' Brand position?
  8. Explain the two objectives of pre-advertising campaign research.
  9. Explain advertising as a social process. Is there any ethics in advertising? If so, justify.
  10. Explain different factors and elements of marketing communication mix.
  11. What are advertising expenses? How are they classified?
  12. Discuss in detail outdoor media vehicles. Pinpoint in common merits and demerits.
  13. What is Motivational research and how does it differ from other form of research?
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