File Details:

Questions:

1. What is a market? What are the types of market?
2. 'Marketing is Business.' Comment.
3. How do you divide market into various segments? Mention the factors which have to be taken into consideration while segmenting the market.
4. What is meant by 'Product Mix'?
5. What is B2B marketing?
6. What is advertisement? Explain the merits and demerits of advertisement.
7. State the factors affecting choice of channels of distribution.
8. Distinguish between consumer product and industrial product.
9. How is pricing policy formulated? Explain the various methods of pricing a new product.
10. India will always remain a large domestic market and the rural market will remain a good driver of growth. Comment on the rapidly changing marketing environment in India.
11. What is marketing research? Explain the process of marketing research.
12. It is said that 'Advertising is the powerful tool of consumer marketing and personal selling is the powerful tool in industrial marketing.' Examine.
13. What do you mean by buyer motive? Explain how does the consumer behaviour affect the decisions relating to production, price, channel of distribution and sales promotion.