File Details:

Questions:

1. Define new concept of marketing.
2. Explain repositioning.
3. Enumerate different types of distribution channels.
4. What is promotional mix?
5. What is consumer behaviour?
6. How will you develop a new product?
7. Discuss market information system and its scope.
8. Discuss factors affecting consumer behaviour.
9. Explain Marketing Management in detail and discuss its importance.
10. What is Brand? How would you position your product in the market?
11. Explain marketing mix. Discuss levels and types of product.
12. Discuss the methods of pricing and factors influencing pricing.
13. What is the process of market research? Explain it with a suitable example.