File Details:

{"filename":"bba-3-sem-marketing-management-18052-dec-2016.pdf","subject":"Marketing Management","exam":"B.B.A. - III Sem. Examination, Dec. 2016"}

Questions:

  1. Define new concept of Marketing.
  2. Explain Brand.
  3. What is Product mix?
  4. What is Pricing?
  5. What is Market research?
  6. Discuss core concepts of marketing.
  7. Discuss the process of market research with a suitable example.
  8. Discuss factors influencing consumer behaviour.
  9. What is Marketing Management? Explain and discuss its importance.
  10. What is Market segmentation? Also discuss the bases of segmentation.
  11. Discuss the importance of Distribution. Elaborate different types of distribution channels.
  12. Discuss various tools of promotion. How would you select and manage media for promoting a product?
  13. Discuss the concept of Consumer Behaviour and highlight its importance.
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