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Questions:

1. Define the terms 'Marketing' and 'Selling'. How do these two functions differ in scope and activity?
2. "Price is a function of cost, demand and profit." Comment.
3. Distinguish between advertising and publicity.
4. What is 'Brand'? Distinguish it from trade marks.
5. What is E-commerce?
6. What is 'Marketing Mix'? Compare the marketing mix for consumer products with industrial products.
7. Describe the concept of market segmentation. What are the variables commonly used in segmenting markets? Illustrate your answer with reference to any two products.
8. Explain the product life cycle. Discuss the application of this concept for fashion garments.
9. Discuss the importance of market share analysis as a marketing control tool. What are the various measures of market share?
10. "Product planning is the starting point of the entire marketing programme in a firm." Elucidate the scope of product planning.
11. "Marketing Research is necessary for strong marketing strategy." Do you agree with this statement? Explain critically.
12. What do you mean by sales promotion? Enumerate the various models of sales promotion. Which sales promotion technique will be the best to promote the sale of FMCG products?
13. "The success or failure of a business depends upon its product price policy." Explain the statement and state the factors to be considered while formulating a product price policy.