File Details:

Questions:

1. Define the role of marketing.
2. Explain segmentation.
3. Define Product Life Cycle.
4. What is Brand?
5. What is promotion?
6. Discuss the importance of pricing in marketing process.
7. Highlight the factors responsible for failure of new market.
8. Explain the modern concept of marketing.
9. Define marketing and explain its role in economic development.
10. What do you understand by positioning of a brand? Explain the steps involved in brand positioning.
11. Define the term 'channels of distribution'. Discuss the various factors that influence the channel choice.
12. Define 'Promotion'. Give the importance of promotion mix in marketing and factors influencing promotion mix.
13. Write a detailed note on consumer's buying motives with the help of suitable examples.