File Details:

{"file_name":"bba-3-sem-marketing-management-18052-nov-2019.pdf","subject":"Marketing Management","exam":"BBA-III Semester Examination, November 2019","course_code":"BBA-304","maximum_marks":75,"time_allowed":"Three Hours"}

Questions:

  1. Explain the elements of Marketing.
  2. What is market segmentation?
  3. What is Buyer Behaviour?
  4. Explain the stages of product life cycle.
  5. What is media selection and management?
  6. Meaning and definition of Advertising. Explain the classification of Advertising.
  7. What is marketing information system? Discuss its importance.
  8. What is Product? Explain the types of product.
  9. What is consumer behaviour? Explain the importance and factors influencing CB.
  10. What is marketing? Explain the importance and scope of marketing.
  11. What do you mean by Positioning? Discuss its concept and product re-positioning.
  12. What is price? Explain the objectives of pricing and factors influencing pricing.
  13. What is Packaging? Explain the difference between brand, branding and packaging in detail.
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