File Details:

Questions:

1. Elaborate on the importance of marketing.
2. What is product life cycle?
3. Explain the concept of product planning.
4. Write the benefits of Brand to consumers.
5. Discuss the benefits of Brand to manufacturers.
6. Explain the concept of Marketing Mix with its elements.
7. What are the various stages in the consumer buying process?
8. Write a brief note on buying motives.
9. What are the various types of distribution channel? Explain the role of distribution channel and how it can be improved.
10. What do you mean by distribution channel? What are the different factors to be considered while selecting a distribution channel?
11. What is physical distribution of goods? Explain its significance and discuss various components of transportation mix.
12. Explain the role of retailers and wholesalers in marketing management.
13. Explain the concept of personal selling. Distinguish between personal selling and publicity.