File Details:

Questions:

1. Which statement is true about the development of transport and industries?
2. What are warehouses meant for?
3. What is the importance of warehousing?
4. What does inventory control include?
5. Which statement is true about publicity and payment by the manufacturer?
6. What does outdoor advertising include?
7. What elements are included in promotion mix?
8. What are the media of advertising?
9. Which statement is false about advertising and publicity?
10. What are the essentials of a good copy of advertising?
11. Which category covers costly items in ABC analysis of inventory control?
12. What is the objective of public relations?
13. What are the activities of a public relations department?
14. What is included in distribution of free samples?
15. Which statement is more correct about sales promotion?
16. Which advertising media can maintain secrecy?
17. What is after-sales service a part of?
18. What does WWW stand for?
19. Who benefits from marketing?
20. Who defined marketing as the delivery of standard?
21. Is marketing a necessity or a luxury for business?
22. Is marketing expenditure a burden on consumers, businessmen, or industries?
23. Which statement is not true about marketing?
24. Who said that marketing concept is a philosophy of business?
25. Who benefits from marketing concept?
26. Is marketing concept customer-oriented, sales-oriented, or production-oriented?
27. Which statement is true about selling and marketing concept?
28. According to McCarthy, how many P's are there in marketing mix?
29. For whom is marketing mix determined?
30. Does marketing mix remain static, certain, changing, or uncertain?
31. Which statement is true about marketing mix?
32. What are the internal forces of marketing environment?
33. Who said that the only fixed thing in environment is change?
34. Does marketing management have control over microenvironment factors?
35. How many primary components are there in marketing environment?
36. Which statement is true about marketing environment?
37. Is market segmentation necessary or unnecessary?
38. For whom is market segmentation beneficial?
39. Which statement is true about market segmentation?
40. What are the bases for market segmentation?
41. Which demographic basis is used for marketing segmentation?
42. What is it called when a company follows different product-different segment principle?
43. What is the tendency of Indian buyers?
44. Is consumer behavior certain, uncertain, or limited?
45. How many needs are there in Maslow's hierarchy?
46. Who defined consumer behavior as a person's whole behavior while making purchases?
47. Which statement is true about consumer behavior?
48. Which statement is false about consumer behavior?
49. Which of the following is not an economic factor?
50. What factors affect consumer behavior?
51. Which of the following is a buyer's behavior model?
52. When was the Consumer Protection Act enforced?
53. What factors affect product mix?
54. Which statement is true about products from the buyer's point of view?
55. Which of the following is an industrial product?
56. Which of the following is a durable product?
57. Is product mix two-dimensional, three-dimensional, or four-dimensional?
58. What is a convenience product?
59. What is the main reason for product innovation?
60. What are the product modification strategies?
61. Which statement is true about innovation and product planning?
62. What are the elements of product planning?
63. Who defined a marketing system as a set of institutions that connect an organization to its market?
64. What is the basic objective of modern marketing?
65. What are the characteristics of a good brand?
66. Which has the maximum scope: brand, trademark, or packaging?
67. Is labeling compulsory or voluntary?
68. What is the basic function of packaging?
69. When was the Indian Trademark Act introduced?
70. Which mark is used for electric items?
71. Who benefits from packaging?
72. Which statement is true about packaging, branding, and labeling?
73. Who said product life-cycle recognizes distinct stages in sales history?
74. How many stages are in product life-cycle?
75. At what stage does a product die?
76. How many marketing strategies exist during product life-cycle?
77. Which statement is false about product life-cycle?
78. Which is not a stage of product life-cycle?
79. Who determines price policy?
80. Is price policy in favor of consumers, producers, or government?
81. Who defined price as a monetary summary of conditions giving value to a product?
82. Which statement is false about discounts and rebates?
83. What factors affect price determination?
84. Which of the following is not a function of distribution channels?
85. What is the main disadvantage of direct distribution?
86. Which statement is false about middlemen?
87. Wholesalers provide services to whom?
88. Which of the following is not a characteristic of wholesalers?
89. Which statement is false about wholesalers?
90. What are the characteristics of retailers?
91. Which statement is incorrect about retailers?
92. What is the name of a coin-operated sales machine?
93. Which direct channel allows producers to sell to consumers without intermediaries?
94. Which business model follows decentralized buying with centralized selling?
95. What is the term for middlemen who sell goods but do not own them?
96. Which retailer type exists based on ownership?
97. What functions are included in physical distribution system?
98. Which statement is false about physical distribution system?