File Details:

{"filename":"bba-3-sem-advertising-management-bba-301-n-mar-2021.pdf","description":"This file contains the B.B.A. Third Semester examination paper for Advertising Management (BBA-301(N)) from March 2021 (New Course). It includes questions on topics such as advertising definition, branding, communication mix, emotional appeal in advertising, advertising budget methods, DAGMAR approach, brand positioning, and advertising research."}

Questions:

  1. What is advertising?
  2. What is the role of advertising in society?
  3. What is communication mix?
  4. What is branding?
  5. What is advertising budget?
  6. What is advertising copy?
  7. What is media mix?
  8. Explain emotional appeal in advertising.
  9. What is publicity?
  10. What is local advertising?
  11. Do you agree that advertising is a wasteful expenditure in a developing economy like India? Explain your stand citing examples.
  12. What is Integrated Marketing Communication? Discuss the process of Integrated Marketing Communication.
  13. What is a brand? Discuss various methods of brand positioning citing suitable Indian examples.
  14. Why is it important to set advertising objectives? Explain in detail the DAGMAR approach for setting objectives.
  15. What are the various methods of setting advertising budget? Discuss.
  16. Discuss in detail the 5M's of advertising.
  17. What are the components of a good copy for print? Discuss with examples.
  18. What is advertising research?
  19. What is international advertising?
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