File Details:

{"filename":"bba-3-sem-marketing-management-bba-304n-dec-2012.pdf","subject":"Marketing Management","exam":"B.B.A. (Third Semester) Examination, December, 2012 (New Course)","sections":["Section-A","Section-B"]}

Questions:

  1. What is Marketing? Discuss the modern marketing concept and customer satisfaction as its focus, along with other concepts of marketing.
  2. Discuss various socio-cultural factors that affect the marketing environment in India.
  3. What is Segmentation? Explain the various bases of segmentation with examples.
  4. What is Positioning? Explain the concept of 'repositioning' with suitable Indian examples.
  5. What is a Product? Discuss the various steps in the new product development process.
  6. What is Branding? Discuss the various branding-related decisions a marketing manager has to take with examples.
  7. What is Pricing? Discuss the various factors that influence pricing.
  8. What is Sales Promotion? Discuss various tools of sales promotion for consumers.
  9. Write short notes on Non-random sampling.
  10. Write short notes on Post-purchase behaviour.
  11. Write short notes on Societal marketing.
  12. Write short notes on Media selection.
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