File Details:

{"filename":"bba-3-sem-marketing-management-bba-304n-dec-2017.pdf","description":"This file contains the B.B.A. Third Semester examination paper for Marketing Management (BBA-304(N)) from December 2017 (New Course). It includes questions on topics such as marketing objectives, segmentation, pricing methods, advertisement, and consumer factors."}

Questions:

  1. What are the objectives of Marketing?
  2. Describe the Marketing Process.
  3. What are the Marketing Functions?
  4. Why do marketers purposefully create expectations?
  5. What are the core concepts in Marketing?
  6. What are the objectives of promotion?
  7. What are the 70s used in Marketing?
  8. How do marketers create expectations for purchase?
  9. What is the Importance of Branding?
  10. Provide the definition of Marketing Mix as described by J. F. McCarthy.
  11. What are the ways of segmentation?
  12. What are the criteria for segmentation?
  13. What are the necessary ingredients of product personality and how do these ingredients help in attracting customers?
  14. Explain the phases through which a product is born according to Prof. Theodor Levitt.
  15. What are the pricing objectives?
  16. What factors are considered while setting the selling price of a product or service?
  17. What are the pricing methods based on cost, demand, and competition?
  18. Explain the 5 Ms of Advertisement.
  19. Discuss offers and schemes used in sales promotion.
  20. What are the characteristics of a salesperson?
  21. How does a marketer understand the factors that compel consumers to purchase?
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