File Details:

{"filename":"bba-3-sem-marketing-management-bba-304n-dec-2018.pdf","description":"This file contains the B.B.A. Third Semester examination paper for Marketing Management (BBA-304(N)) from December 2018. It includes questions on topics such as core marketing concepts, segmentation, product personality, pricing strategies, consumer behaviour, sales promotion, and buying motives."}

Questions:

  1. What are the core concepts in Marketing?
  2. What is Marketing Myopia?
  3. Explain the concept of Societal Marketing.
  4. What are the different pricing strategies?
  5. What is repositioning in marketing?
  6. Why does a marketer require Marketing Research?
  7. What is a Vertical Marketing System?
  8. Discuss the Genesis of Products as explained by T. Levitt.
  9. How many gaps are filled by marketing intermediaries between Marketer and Customer?
  10. How does MIS play a role in a Consumer Durable firm?
  11. What are the bases of segmentation?
  12. What are the criteria for choosing a segment?
  13. Explain the importance of segmentation in Marketing.
  14. Discuss D.F. Abell's five patterns for choosing the target market with suitable examples.
  15. What are Product Personality factors?
  16. Provide examples of how different marketing channels help the marketer in reducing the quality, knowledge, time, and distance gap.
  17. What is the importance of pricing in Marketing concerning objectives, factors, and methods adopted to set the price based on cost, demand, and competition?
  18. What are the types of PUSH and PULL factors in sales promotion?
  19. How do modern marketers use intrinsic and extrinsic factors in shaping consumer behaviour?
  20. Discuss buying roles.
  21. Explain buying methods.
  22. What are buying motives?
  23. Describe the buying process.
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