File Details:

{"filename":"bba-3-sem-marketing-management-bba-304n-dec-2019.pdf","description":"This file contains the B.B.A. Third Semester examination paper for Marketing Management (BBA-304(N)) from December 2019. It includes questions on topics such as core marketing concepts, marketing research, brand positioning, product mix, market segmentation, pricing methods, promotion, consumer targeting, and distribution channels."}

Questions:

  1. What is the importance of marketing in the economy?
  2. What are the core concepts of marketing?
  3. What is the difference between marketing and selling?
  4. What is MIS?
  5. Describe the process of research in marketing.
  6. What is brand positioning?
  7. Explain brand repositioning with an example.
  8. What are buying roles?
  9. What are the 7 Os in marketing?
  10. What is the importance of packaging?
  11. What is a product mix?
  12. What is product personality?
  13. How can a new product come into the market? Mention all the steps involved in this process.
  14. Explain how market segmentation and marketing targeting help the marketer in marketing goods and services.
  15. What factors should a marketer consider for the selling price of a product or service? Discuss the role of each factor.
  16. Define promotion and its kinds with suitable examples.
  17. How can a marketer sense, search, serve, and satisfy a consumer by knowing their prospective customers?
  18. What are horizontal and vertical distribution channels?
  19. What are the types of consumer products?
  20. Suggest ways for an FMCG retailer to promote sales.
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