File Details:

Questions:

1. Define the process of Marketing.
2. Comment on the statement: 'Marketing starts with knowing consumer's need and ends with consumer satisfaction.'
3. Explain the 7 Ps in Marketing.
4. What are the functions of Marketing?
5. Write the steps of decision making while purchasing.
6. Define Market penetration and Market skimming in pricing.
7. What are out sought products?
8. Write the objectives of promotion.
9. Explain various bases which are used by the marketer for geographical segmentation.
10. Explain the various phases of Product Life Cycle.
11. Explain the role of branding in Marketing.
12. Define the importance of positioning in Marketing.
13. Write in detail the different types of distribution channels used by marketers.
14. Explain factors influencing consumer behavior with examples.
15. Define Advertisement and explain the role of 5 Ms in it.
16. Write in detail about tools used by marketers to enhance promotion of sales with examples.
17. Explain the process of Marketing research with examples.
18. Explain the necessity and process of Marketing Information System for an FMCG company.