File Details:

Questions:

1. What does the term 'advertising campaign' refer to?
2. What does digital marketing include?
3. What is the first step in developing an advertising program?
4. What strategy is commonly used by B2C companies in promotion?
5. Why is advertising often criticized for its costs?
6. What is an example of a hidden advertisement?
7. What does POP stand for?
8. Why is it difficult to evaluate the impact of advertising messages?
9. How can companies maintain current customers and encourage them to buy more?
10. What type of promotion is related to discounts?
11. What type of appeals relate to psychological and social needs?
12. What are point-of-purchase ads also known as?
13. How is creating a product's image in target groups' minds described?
14. Which tool in marketing communication is used for building corporate image?
15. What type of promotion technique is couponing an example of?
16. What does the extra amount consumers pay for a brand represent?
17. What is a display in a retail outlet called?
18. What type of technique is a merchandise allowance?
19. Which organization is a self-regulatory body for advertising?
20. What is a major source of revenue for media?