File Details:
{"file_name":"mcom-part-2-advertising-and-sales-management-757-2021.pdf","subject":"Advertising and Sales Management","exam_year":"2021","language":["English","Hindi"],"time_allocated":"1 Hour 30 Minutes","maximum_marks":200}
Questions:
- What is the synonym of the Latin word 'advertisement'?
- What does the word 'Advertising' mean?
- Who defined advertisement as a pro forma presentation of products or services by advertisers for which customers pay?
- What are the objectives of advertising?
- What is the role of advertising in promoting sales?
- What are the economic effects of advertising?
- What does consumer behavior study focus on?
- What are the main features of organizational buying behavior?
- What are the characteristics of buying behavior of Indian customers?
- What does advertising budget mean?
- What are the steps involved in the advertising budget process?
- What are the types of outdoor advertisements?
- What do you understand by 'Publicity'?
- Who benefits from advertising?
- What is the meaning of Advertisement?
- What are the merits of outdoor advertisement?
- How is advertising more beneficial to customers?
- What economic factors affect consumer behavior?
- What are the demerits of newspaper advertisements?
- What are the qualities of a good salesman?
- What are the characteristics of personal selling?
- What preparations are required before a sale?
- What are the principles of sales?
- What are the causes of failure of new products?
- What is needed for sales forecasting?
- What are the advantages of control?
- What is the advantage of sales evaluation and sales force?
- What are the objectives of sales contests?
- What are the benefits of salesman training?
- What are the functions of a salesman?
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