File Details:

Questions:

1. What is the nature of advertising?
2. Discuss the selection procedure of an advertising agency.
3. Write the objectives of advertising.
4. What is advertising budget?
5. What are the components of advertising message design?
6. What is sales promotion?
7. Describe advertising program.
8. Measurement of advertising campaign.
9. Evaluating Integrated Marketing Communication.
10. Describe implementation of Integrated Marketing Communications.
11. What is the importance of advertising?
12. What is the role of advertising in economic development?
13. Distinguish between advertising and personal selling.
14. Discuss the advertising regulatory bodies.
15. What are the various types of media?
16. What is the role of advertising agencies?
17. What are the advertising campaign and its management?
18. What do you understand by market segmentation?
19. Describe various barriers of Integrated Marketing Communication.
20. What are the ethics in advertising?
21. What do you mean by advertising? Discuss its scope and role of advertising in marketing mix.
22. Explain the methods and procedure of personal selling.
23. What is media planning? Discuss the factors affecting media selection.
24. What do you mean by advertising copy? Explain its unique selling proposition and principles.
25. What are the elements of Integrated Marketing Communication? Explain the communication process.