File Details:

Questions:

1. What is the scope of advertising in business?
2. Point out the significance of advertising in business.
3. What do you mean by Integrated Communication Mix?
4. Explain the concept of mobile communication.
5. How does advertising differ from publicity?
6. What do you mean by advertising copy?
7. Differentiate between local advertising and international advertising.
8. What is meant by budget allocation?
9. Explain the concept of Media Mix.
10. What are basic promotional objectives?
11. Are there any ethics or should there be any ethics in advertising in the context of Indian society? Provide comments with suitable examples.
12. Critically examine the role of advertising in social and economic development of India.
13. What is 'Branding'? Examine the role and significance of branding in advertising.
14. What is meant by communications mix? Evaluate the role of communication mix in marketing.
15. Explain how the DAGMAR approach helps in planning the advertising effort effectively.
16. Point out the various approaches for advertising budget. What is the appropriate method of allocating budget for advertising?
17. How could advertising effectiveness be measured?
18. Point out the current issues of advertising in the Indian context.
19. What is the significance of advertising copy? Describe the features of an effective advertising copy and enumerate the various types of advertising copy.