File Details:

Questions:

1. Explain in brief the nature of marketing.
2. What do you mean by Societal Marketing?
3. What is market segmentation?
4. What do you mean by Target Market?
5. What do you understand by Packaging?
6. What do you mean by Media Selection?
7. Explain in brief Personal Selling.
8. What do you mean by Skimming the cream pricing policy?
9. What do you mean by secondary source in marketing research?
10. What do you mean by digital marketing?
11. What is marketing? Elaborate the various functions of marketing.
12. Give meaning of marketing management and explain its importance in Indian economy.
13. What do you mean by marketing mix? List out the elements of marketing mix and explain them.
14. Explain Market segmentation. What criteria are used for segmenting a market?
15. What are the various methods of pricing of a product? Which you will recommend and why?
16. Define Advertising. Describe its various mediums.
17. What is marketing research? Explain its objectives and importance in modern business.
18. What do you understand by consumer behaviour? Explain its various factors which are used in formulating marketing strategy.