File Details:

Questions:

1. Explain the components of marketing.
2. What do you mean by Societal Marketing?
3. What do you understand by parent brand?
4. What are the functions of packaging?
5. What do you mean by Channels of Distribution?
6. What do you understand by Media Selection?
7. What do you mean by Collection of data?
8. What is Marketing Information System?
9. Explain the scope of Consumer behaviour.
10. What is e-marketing?
11. Elaborate the statement 'Marketing starts with the determination of Consumer wants and ends with the satisfaction of those wants.'
12. What do you understand by Marketing Management?
13. Explain the concept of Marketing Mix.
14. What do you know about new 'Ps' in the concept of marketing mix?
15. What is the basis for Market Segmentation?
16. What would be a suitable base for the marketing of Television?
17. What are the various methods of pricing a product?
18. Define Advertising. Describe its various mediums.
19. What is Marketing Research?
20. Elaborate the objectives and importance of Marketing Research in modern organised retailing.
21. Discuss the statement 'Consumer is the target of all marketing activities.'