File Details:

Questions:

1. Differentiate between Production concept and Selling concept of marketing.
2. Explain the concept of Marketing Mix.
3. Explain the concept of Positioning.
4. Explain the concept of Product Life Cycle.
5. What do you mean by Branding?
6. What do you mean by Skimming the Cream Pricing Policy?
7. What do you mean by Media Selection?
8. In what way does Advertising contribute to effective marketing?
9. Differentiate between Marketing Research and Marketing Information System.
10. What is Consumer Behaviour?
11. What is meant by Marketing Management? Explain its objectives and functions.
12. Differentiate between Market and Marketing. Explain the role of Marketing in Economic Development.
13. Explain Market Segmentation. What criteria are used for Segmenting a Market?
14. Define 'Product'. What are the different types of Product? Explain the characteristics and importance of Product.
15. What is the importance of Channels of Distribution in marketing? On which elements does the selection of Channels of Distribution depend?
16. What is meant by Promotional Mix? Describe its main components.
17. What do you mean by Marketing Information System? Explain its scope and importance.
18. Explain the meaning and scope of Marketing Research and discuss the process of Research.