File Details:

Questions:

1. What are the components of marketing?
2. Explain the 'Ps' of marketing mix.
3. Explain external components of marketing environment.
4. Explain in brief various types of products.
5. What are the objectives of packaging?
6. What do you understand by new product development?
7. Explain in brief the various mediums of advertisement.
8. What do you mean by marketing research?
9. What do you mean by personal selling?
10. What do you understand by digital marketing?
11. 'Money earning is not only the main objective of marketing.' Explain this statement.
12. What are the objectives of market segmentation? Write a note on the bases of market segmentation.
13. What are the gradual stages in the product life cycle of a particular product? How are product life cycles managed?
14. What are the various methods of pricing of a product? Which method would you recommend and why?
15. What do you understand by promotion in marketing? Elaborate the importance of promotion in marketing.
16. Identify the major factors involved in selecting a channel of distribution for an Indian manufacturer.
17. Elaborate the different forms of marketing organisation. Which form do you consider better and why?
18. What do you mean by marketing control? Explain briefly the various techniques of controlling marketing operations.