File Details:

Questions:

1. Differentiate between market and marketing.
2. Discuss the nature of marketing.
3. Enumerate the important determinants of consumer behaviour.
4. Describe the external factors affecting marketing environment.
5. What is meant by 'Brand'? Is the brand desirable from a social view? Explain.
6. What is the importance of personal selling in business?
7. What is 'Product Mix'? Why do manufacturers usually consider it necessary to change their product mix from time to time?
8. Describe the characteristics of an effective advertisement.
9. What are the emerging issues in marketing?
10. Distinguish between marketing control and marketing planning.
11. Marketing Mix is a set of marketing tools that work together to affect the marketplace. Explain and throw light on the elements of marketing mix.
12. What is market segmentation? Analyse the various bases for segmentation of the consumer market.
13. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
14. What do you understand by 'Product Life Cycle'? Discuss the different stages in the life cycle of a product and point out the marketing strategies associated with each stage.
15. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
16. Explain the concept of sales promotion and its types. Examine the mutual relationship between sales promotion and advertising.
17. The marketing organization provides base for marketing decision. Explain this statement and discuss the significance of marketing organization in controlling the marketing operation.
18. Marketing Research is the systematic gathering, recording, and analysis of data about problems relating to marketing of goods and services. Examine the statement and discuss the process of marketing research.