File Details:

Questions:

1. What do you mean by consumer behaviour?
2. What is new product development?
3. What is publicity?
4. What is internet?
5. What is marketing of services?
6. What are bases or criteria for market segmentation?
7. Discuss main elements of marketing mix.
8. Explain the main characteristics of a good brand.
9. What are the objectives of packaging?
10. Explain the main tools of sales promotion.
11. Describe the method of removing objection.
12. Explain the importance of marketing control.
13. Discuss the problems faced in international marketing.
14. Discuss internal and external forces affecting marketing environment.
15. Explain the statement 'Marketing does not begin at the end of the production line, it does not end with the final sale'.
16. Explain the statement 'Products, like people, have life cycles'.
17. What are the various methods of pricing of a product?
18. Examine the statement 'Money spent on advertising is an investment, not a waste'.
19. Describe the factors affecting distribution channel.
20. Discuss the process of marketing research.
21. How can the marketing structure be structured?