File Details:

Questions:

1. What is scope of marketing?
2. What is market segmentation?
3. What do you understand by product innovation?
4. Explain the types of brand.
5. What can be the reason of product abandonment?
6. Briefly mention the factors influencing pricing of a product.
7. Explain in brief the various elements of promotion.
8. Mention the importance of internet in marketing.
9. Discuss in short the significance of marketing organisation in controlling the marketing operation.
10. What do you mean by services marketing?
11. Marketing starts before the production of the products and continues even after making sale of the product. Explain this statement.
12. What do you understand by marketing environment? Write the main components of marketing environment.
13. What is meant by a product? What are different types of product? Explain.
14. What do you understand by new product development? Describe the various stages of new product development.
15. What do you mean by channels of distribution? Explain in detail the various channels of distribution.
16. What is advertising? Elaborate its various mediums.
17. Explain the meaning and scope of marketing research. Discuss the process of marketing research.
18. What is strategic marketing planning? Elaborate the process of a successful marketing planning.