File Details:

Questions:

1. What is Ethics and Truths in Indian Advertising?
2. What is Advertising Research?
3. Explain the meaning of IMC.
4. What is DAGMAR?
5. Define Communication Mix.
6. What are the 5 M's of advertising?
7. What is Advertising Copy?
8. What is Branding?
9. Define Media Mix.
10. Differentiate between International and local advertising.
11. Discuss the meaning and importance of branding in advertising.
12. Explain the objectives of promotion.
13. Explain different types of advertising.
14. Discuss the DAGMAR approach in advertising.
15. Explain the importance of creativity in advertising.
16. Discuss ethical issues in advertising.
17. What are promotional objectives? Explain their importance.
18. What is Integrated Marketing Communication? Discuss the various tools of IMC.
19. Discuss the role of advertising in economic and social development of India.
20. What is an advertising budget? Discuss the various approaches to allocation of an advertising budget.
21. What is the importance of advertising research? Discuss its uses.