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Semester 3: Research Methodology

  • Research Methods: Data collection techniques, observation, interviews, schedules

    Research Methods: Data collection techniques, observation, interviews, schedules
    • Data Collection Techniques

      Data collection techniques refer to the methods used to gather information for research. Common techniques include surveys, experiments, observations, and secondary data analysis. The choice of technique depends on the research question, objectives, and the nature of the data required.

    • Observation

      Observation involves systematically watching and recording behavior or events as they occur. It can be participant observation, where the researcher becomes part of the group being studied, or non-participant observation, where the researcher remains detached. Observational studies provide rich qualitative data.

    • Interviews

      Interviews are a qualitative data collection method, usually conducted in a one-on-one format. There are structured, semi-structured, and unstructured interviews. Each type varies in terms of formality and structure, impacting the quality and type of data collected.

    • Schedules

      Schedules, often referred to as interview guides or questionnaires, are structured tools used to collect data systematically. They outline the questions or topics to be covered during interviews or surveys. Properly designed schedules ensure that data is collected consistently.

  • Data Processing and Analysis: Types, central tendency, dispersion, asymmetry, relationships

    Data Processing and Analysis
    • Types of Data Processing

      Data processing can be categorized into manual and automated systems. Manual processing involves human intervention and is labor-intensive, while automated processing utilizes software tools to manage large datasets efficiently. Other types include batch processing, real-time processing, and online processing.

    • Measures of Central Tendency

      Central tendency refers to the statistical measures that define the center of a dataset. The most common measures include mean, median, and mode. Mean is the average value, median is the middle value when data is sorted, and mode is the most frequently occurring value. Understanding these helps summarize data effectively.

    • Measures of Dispersion

      Dispersion indicates how much the data values spread out from the central tendency. Key measures include range, variance, and standard deviation. Range is the difference between the maximum and minimum values, variance measures the average of the squared differences from the mean, and standard deviation provides a measure of variability in the same units as the data.

    • Asymmetry (Skewness)

      Asymmetry in data distribution is assessed through skewness, which indicates the extent to which data deviates from a normal distribution. Positive skew indicates a long right tail, while negative skew indicates a long left tail. Understanding skewness helps identify outliers and data trends.

    • Relationships in Data

      Analyzing relationships among data points typically involves correlation and regression analysis. Correlation measures the strength and direction of a linear relationship between two variables, while regression analysis establishes a mathematical model to predict one variable based on another. Both techniques are crucial for uncovering insights from data.

  • Hypothesis Testing: Concepts, types, procedure, measuring power and interpretation

    Hypothesis Testing
    • Concepts

      Hypothesis testing is a statistical method used to make decisions about population parameters based on sample data. It involves formulating null and alternative hypotheses, collecting data, and determining whether to reject the null hypothesis based on statistical evidence.

    • Types

      There are primarily two types of hypotheses: Null Hypothesis (H0), which states that there is no effect or difference, and Alternative Hypothesis (H1 or Ha), which indicates the presence of an effect or difference. Tests can be one-tailed or two-tailed depending on the directionality of the hypothesis.

    • Procedure

      The hypothesis testing procedure typically includes the following steps: 1. Define the null and alternative hypotheses. 2. Choose a significance level (alpha). 3. Select the appropriate test and calculate the test statistic. 4. Determine the p-value or critical value. 5. Make a decision to reject or fail to reject the null hypothesis.

    • Measuring Power

      Statistical power is the probability that a test will correctly reject a false null hypothesis. Power depends on sample size, effect size, significance level, and variability. Higher power increases the likelihood of detecting true effects.

    • Interpretation

      Interpreting the results of hypothesis testing involves considering the p-value and the confidence intervals. A low p-value (typically less than the chosen alpha level) indicates strong evidence against the null hypothesis, while confidence intervals provide a range of values for the population parameter.

  • Interpretation and Report Writing: Techniques, layouts, types of reports

    Interpretation and Report Writing: Techniques, Layouts, Types of Reports
    • Techniques of Interpretation

      Understanding data context, analyzing statistical significance, thematic analysis, triangulation of data sources, clear distinction between correlation and causation.

    • Report Writing Techniques

      Clarity of expression, use of active voice, inclusion of visuals like charts and graphs, audience consideration, coherent structure, summarization of key findings.

    • Layouts of Reports

      Common layouts include executive summaries, introductory sections, methodology, results, discussions, conclusions, and recommendations; importance of consistent formatting and logical flow.

    • Types of Reports

      Descriptive reports, analytical reports, progress reports, research reports, formal vs. informal reports, technical reports, and case studies: their purposes and structures.

  • Research Ethics: Integrity, authorship, conflicts, privacy, legal regulations in India

    Research Ethics: Integrity, authorship, conflicts, privacy, legal regulations in India
    • Research Integrity

      Research integrity refers to the adherence to ethical principles and professional standards in conducting research. It encompasses honesty in reporting data, respecting intellectual contributions, and ensuring transparency in methods and findings.

    • Authorship

      Authorship issues in research relate to the credit given for contributions to a study. This includes defining who qualifies for authorship, the order of authors, and the accountability of authors for the work published.

    • Conflicts of Interest

      Conflicts of interest occur when personal, professional, or financial interests may compromise or influence research outcomes. It is essential for researchers to disclose such conflicts to maintain trust and credibility.

    • Privacy and Confidentiality

      Respecting the privacy and confidentiality of research participants is crucial. This involves obtaining informed consent, ensuring data protection, and anonymizing personal information to safeguard participant identities.

    • Legal Regulations in India

      India has several legal frameworks governing research ethics, including the Indian Council of Medical Research guidelines, the National Ethical Guidelines for Biomedical and Health Research Involving Human Participants, and data protection laws. Researchers must comply with these regulations to ensure ethical conduct.

Research Methodology

M.Sc. Data Analytics

Research Methodology

3

Periyar University

23PDA10 Core 10

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