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Semester 5: MASS COMMUNICATION AND JOURNALISM
Origin of Mass Communication, Print, AV, Web Media, News Agencies, News/Editorials, Advertising, House and Trade Journals, Preparation for media career, Research in Journalism
Origin of Mass Communication and Journalism
Origin of Mass Communication
Mass communication has its roots in ancient forms of communication such as storytelling, oral tradition, and cave paintings. As societies evolved, so did methods of communication, leading to the development of writing, and later, print technology.
Print Media
The invention of the printing press in the 15th century revolutionized mass communication by allowing for the mass production of written material. This led to increased literacy rates and the spread of information, ultimately shaping public opinion and societal norms.
Audio-Visual Media
With the advent of photography and film in the 19th and 20th centuries, audio-visual media began to play a crucial role in mass communication. Television emerged as a dominant medium in the 20th century, combining visual and audio elements to convey messages to a wide audience.
Web Media
The internet has transformed mass communication in the 21st century, enabling instantaneous access to information and the rise of digital content. Social media platforms have further democratized information sharing, allowing users to create and disseminate content.
News Agencies
News agencies emerged as key players in mass communication, gathering and distributing news to newspapers and broadcasters. They function to ensure the timely spread of information, often serving as the primary source for journalists.
News and Editorials
News reports provide factual accounts of events, while editorials express opinions. Both are essential for informing the public and shaping discourse on critical issues. Editorials often reflect the newspaper's or news outlet's stance on various matters.
Advertising
Advertising is a crucial component of mass communication, using persuasive techniques to reach large audiences. It influences consumer behavior and plays a significant role in the economy and trends in society.
House and Trade Journals
House journals serve internal communication for organizations, while trade journals cater to specific industries, providing news, research, and insights relevant to professionals in that field.
Preparation for a Media Career
A media career requires a combination of education, practical experience, and skills in writing, research, and multimedia production. Internships and networking are critical for success in this competitive field.
Research in Journalism
Research in journalism is essential for credible reporting. It involves fact-checking, sourcing information, and understanding media ethics, contributing to the overall integrity of journalism.
