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Semester 1: Business Economics

  • Introduction to Economics: Wealth, Welfare, Scarcity, Positive and Normative Economics, Business Economics Concepts

    Introduction to Economics
    • Wealth

      Wealth is commonly defined as the accumulation of valuable resources, assets, and commodities. It encompasses both tangible assets such as property and financial instruments, as well as intangible assets like intellectual property. The distribution of wealth among individuals and groups is often analyzed in economic studies to understand socio-economic dynamics.

    • Welfare

      Welfare refers to the overall well-being of individuals and societies. In economics, it is linked to the distribution of resources, quality of life, and the impact of policies on different populations. Economists use welfare economics to assess the economic policies that maximize the welfare of society.

    • Scarcity

      Scarcity is a fundamental concept in economics, highlighting the gap between limited resources and unlimited wants. It forces individuals and societies to make choices about resource allocation, impacting everything from prices to opportunity costs. Scarcity drives the need for economic systems.

    • Positive Economics

      Positive economics focuses on objective analysis and factual statements to describe and predict economic behavior. It deals with 'what is' rather than 'what ought to be', allowing for empirical testing of economic theories and models.

    • Normative Economics

      Normative economics involves subjective statements that reflect opinions about economic policies and outcomes. It addresses 'what ought to be' and is often intertwined with ethical considerations, providing a basis for economic policy recommendations.

    • Business Economics Concepts

      Business economics merges economic theory with business practices to facilitate decision-making and strategic planning in firms. Key concepts include demand forecasting, cost analysis, production decisions, pricing strategies, market structure, and risk management.

  • Demand and Supply Functions: Determinants, Law of Demand and Exceptions, Elasticity, Demand Forecasting, Law of Supply

    Demand and Supply Functions
    • Determinants of Demand

      Factors influencing demand include consumer preferences, income levels, prices of related goods, expectations, and number of consumers. Each of these elements affects how much of a good or service consumers are willing and able to purchase.

    • Law of Demand

      The law of demand states that, all else being equal, as the price of a good decreases, the quantity demanded increases, and vice versa. This inverse relationship is illustrated through a downward-sloping demand curve.

    • Exceptions to the Law of Demand

      Certain situations violate the law of demand, including Giffen goods, Veblen goods, and expectations of future price increases. These exceptions demonstrate that demand can behave counterintuitively under specific circumstances.

    • Elasticity of Demand

      Elasticity measures how responsive the quantity demanded is to a change in price. Price elasticity of demand can be elastic, inelastic, or unitary, depending on the percentage change in quantity demanded relative to the percentage change in price.

    • Demand Forecasting

      Demand forecasting involves predicting future demand for a good or service based on historical data and market analysis. Techniques include qualitative methods, time series analysis, and causal models.

    • Law of Supply

      The law of supply states that, all else being equal, as the price of a good increases, the quantity supplied also increases, reflecting a direct relationship. This is represented by an upward-sloping supply curve.

    • Determinants of Supply

      Key factors affecting supply include production costs, technology, taxes, subsidies, price expectations, and the number of suppliers. Changes in these factors can shift the supply curve, affecting market equilibrium.

  • Consumer Behaviour: Law of Diminishing Marginal Utility, Indifference Curve, Consumer’s Equilibrium, Price, Income and Substitution Effects

    Consumer Behaviour
    • Law of Diminishing Marginal Utility

      This law states that as a consumer consumes more units of a good, the additional satisfaction or utility gained from consuming each additional unit will eventually decrease. It is a fundamental concept that helps explain consumer decision-making. For example, if a person eats slices of pizza, the first slice provides high satisfaction, but the satisfaction from the fourth or fifth slice is considerably less.

    • Indifference Curve

      Indifference curves represent combinations of two goods that provide equal satisfaction to a consumer. The shape of the curve illustrates the trade-off between goods. A typical indifference curve slopes downward, reflecting that if a consumer has less of one good, they need more of another good to maintain the same level of satisfaction.

    • Consumer's Equilibrium

      Consumer equilibrium occurs when a consumer maximizes their utility given their budget constraint. At this point, the consumer allocates their income in such a manner that the marginal utility per dollar spent is equal across all goods. This state is essential for understanding how consumers make choices in the marketplace.

    • Price Effect

      The price effect refers to the change in the quantity demanded of a good when its price changes, while other factors remain constant. This effect can be broken down into two components: the substitution effect, where consumers switch to cheaper alternatives, and the income effect, which reflects the change in purchasing power due to price changes.

    • Income Effect

      The income effect describes how changes in a consumer's income influence their purchasing decisions. When income increases, the consumer can afford more goods, potentially increasing demand for normal goods. Conversely, a decrease in income may lead to reduced consumption of those goods.

    • Substitution Effect

      The substitution effect occurs when consumers replace a more expensive good with a cheaper alternative. This effect works hand-in-hand with the price effect, illustrating how consumers respond to price changes by adjusting their consumption patterns.

  • Theory of Production: Production Functions, Law of Variable Proportion, Returns to Scale, Economies and Diseconomies of Scale

    Theory of Production
    • Production Functions

      Production functions describe the relationship between inputs used in production and the resulting output. They can be represented mathematically as Q = f(L, K), where Q is the quantity of output, L is labor input, and K is capital input. The function illustrates how different combinations of inputs yield varying levels of output.

    • Law of Variable Proportion

      The law of variable proportion states that as one input is increased while keeping others constant, the output will increase up to a certain point, after which the marginal returns to that input will diminish. Stages include increasing returns, diminishing returns, and negative returns.

    • Returns to Scale

      Returns to scale refer to how the output changes as all inputs are increased proportionately. It can manifest as increasing returns to scale, constant returns to scale, or decreasing returns to scale. This concept helps businesses understand the effects of scaling their operations.

    • Economies of Scale

      Economies of scale occur when increasing production leads to a lower cost per unit produced. This can happen due to operational efficiencies, bulk purchasing of materials, or spreading fixed costs over a larger output. It benefits large firms and encourages market concentration.

    • Diseconomies of Scale

      Diseconomies of scale arise when a firm grows too large, causing per-unit costs to increase. This can result from factors such as bureaucracy, communication challenges, or inefficiencies in management. Understanding these limits is essential for maintaining optimal production levels.

  • Market Structure: Price and Output under Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Price Discrimination

    Market Structure: Price and Output under Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Price Discrimination
    • Perfect Competition

      In perfect competition, many firms sell identical products. Firms are price takers, meaning they cannot influence market prices. Prices are determined by supply and demand. In the long run, firms earn normal profits as entry and exit of firms adjust market supply.

    • Monopoly

      A monopoly exists when a single firm dominates the market. This firm has significant pricing power and can influence market prices. Monopolies can lead to higher prices and lower output compared to competitive markets. Barriers to entry prevent other firms from entering the market.

    • Monopolistic Competition

      Monopolistic competition features many firms selling similar but not identical products. Firms have some control over pricing due to brand differentiation. In the long run, firms may earn zero economic profits due to the ease of entry and exit in the market.

    • Oligopoly

      Oligopoly involves a few firms dominating the market. These firms must consider competitors when setting prices. Price stability and collusion are common, leading to higher prices. The behavior of firms can vary from competitive to cooperative.

    • Price Discrimination

      Price discrimination occurs when a firm charges different prices to different customers for the same product. This requires market power and the ability to segment markets. Types include first-degree (personalized pricing), second-degree (quantity discounts), and third-degree (different prices for different groups).

Business Economics

B.Com Security Marketing Practices

Elective I

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Periyar University

Business Economics

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