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Semester 3: Psychology of Social Behavior

  • Social Psychology: Nature, and Scope; Methods of Studying Social Behavior: Observation, Survey, Field Study, and Interview

    Social Psychology: Nature and Scope; Methods of Studying Social Behavior
    • Definition of Social Psychology

      Social psychology is the scientific study of how individuals think, feel, and behave in social contexts. It explores the influence of social interactions and the presence of others on behavior.

    • Nature of Social Psychology

      The nature of social psychology involves understanding individual behaviors in a group setting, considering social influence, group dynamics, and social contexts. It is multidisciplinary, integrating ideas from sociology, psychology, and anthropology.

    • Scope of Social Psychology

      The scope includes various topics such as social perception, group behavior, attitudes, prejudice, conformity, aggression, and prosocial behavior. It also examines social cognition and the impact of social roles on behavior.

    • Methods of Studying Social Behavior

      To study social behavior, researchers employ various methods, each with its strengths and limitations.

    • Observation Method

      Observation involves directly watching subjects in their natural environment. This method allows for the collection of qualitative data but may be subjective and influenced by the observer's biases.

    • Survey Method

      Surveys are a quantitative method used to gather data from a large group through questionnaires. They provide a broad overview of social attitudes and behaviors but can suffer from response bias.

    • Field Study Method

      Field studies involve observing behavior in real-world settings. This method enhances ecological validity but may lack control over variables.

    • Interview Method

      Interviews allow for in-depth exploration of individuals' thoughts and feelings. This qualitative method offers rich data but can be time-consuming and is subject to interviewee's social desirability bias.

  • Person Perception: Concept, Determinants of Impression Formation

    Person Perception: Concept, Determinants of Impression Formation
    • Introduction to Person Perception

      Person perception refers to the processes by which we form impressions of others. It is a critical aspect of social psychology, influencing how we interact with and react to people in our environment.

    • Theories of Person Perception

      Various theories explain how person perception occurs, including the cognitive miser model, which states that individuals simplify their judgments about others to conserve cognitive resources.

    • Determinants of Impression Formation

      Impression formation is influenced by several factors, including physical appearance, nonverbal cues, social context, and individual personality traits.

    • Physical Appearance

      Attractiveness plays a significant role in person perception, often leading to the halo effect, where positive attributes are ascribed to individuals based on their looks.

    • Nonverbal Cues

      Body language, facial expressions, and eye contact serve as essential nonverbal cues that contribute to how we perceive and evaluate others.

    • Social Context

      The context in which a person is encountered can influence how they are perceived. Situational factors can modify perceptions and interpretations.

    • Cultural Influences

      Culture significantly shapes the way we interpret social cues and behaviors, impacting person perception across different cultures.

    • First Impressions

      First impressions are critical and can significantly influence subsequent interactions. They are often formed quickly and can be difficult to change.

    • Role of Stereotypes

      Stereotypes can both simplify the process of person perception and lead to biased judgments about individuals based on group characteristics.

    • Conclusion

      Understanding person perception is vital in various fields, including psychology, sociology, and interpersonal communication. It highlights the complexities of human interaction.

  • Social Cognition: Nature & concept; Attribution of Causality: Harold Kelly and Bernard Weiner

    Social Cognition: Nature & Concept; Attribution of Causality: Harold Kelly and Bernard Weiner
    • Understanding Social Cognition

      Social cognition refers to the processes by which people think about and understand others in a social context. It involves how individuals perceive, interpret, and respond to social interactions and scenarios.

    • Key Components of Social Cognition

      1. Social Perception: How individuals form impressions of others. 2. Social Interpretation: Meaning-making regarding social contexts. 3. Social Memory: How past interactions influence current social understanding.

    • Attribution Theory

      Attribution theory explores how people infer the causes of their own and others' behaviors. It includes concepts such as internal vs. external attribution and stable vs. unstable causes.

    • Harold Kelly's Attribution Model

      Kelly proposed the covariation model, suggesting that people make attributions based on the consistency, distinctiveness, and consensus of behavior. It helps explain whether a behavior is attributed to internal or external factors.

    • Bernard Weiner's Attribution Theory

      Weiner focused on how attribution affects motivation and emotion. He categorized causes into ability, effort, task difficulty, and luck, influencing individuals' expectations of success and failure.

    • Applications of Attribution Theories in Social Cognition

      Understanding attribution can help improve interpersonal relationships, enhance communication, and address issues of bias in social judgments.

  • Attitude: Nature, Formation and Measurement; Interpersonal Attraction: Concept and Determinants

    Psychology of Social Behavior
    • Attitude: Nature

      Attitudes are mental constructs that represent an individual's evaluation of a person, object, or idea. They can be positive, negative, or neutral. Attitudes influence behavior and can be seen as a tendency to respond favorably or unfavorably to specific stimuli.

    • Attitude: Formation

      Attitudes are formed through various processes including socialization, personal experiences, and the influence of culture. They can be shaped by direct experience with an object or through the observation of others. Cognitive dissonance can also play a role in attitude change.

    • Attitude: Measurement

      Attitudes can be measured using several methods including self-report surveys, observation of behavior, or implicit association tests. Each method has its strengths and weaknesses, and the choice of method can impact the results obtained.

    • Interpersonal Attraction: Concept

      Interpersonal attraction refers to the development of positive feelings toward another person. It is influenced by various factors such as similarity, proximity, physical attractiveness, and reciprocal liking.

    • Interpersonal Attraction: Determinants

      Several key determinants of interpersonal attraction include physical attractiveness, which can influence initial impressions; similarity in values and beliefs; and frequent interaction, which can increase familiarity. Additionally, the principles of social exchange and equity also play a role in attraction.

  • Aggression: Concept, Theories: Frustration-Aggression Hypothesis, and Social Learning Theory of Aggression

    Aggression: Concept and Theories
    • Definition of Aggression

      Aggression is a behavior intended to cause harm or injury to another individual. It can be physical, verbal, or relational. Understanding aggression is essential in psychology as it relates to various social behaviors and interactions.

    • Frustration-Aggression Hypothesis

      This theory posits that aggression is the result of frustration. When an individual is blocked from achieving a goal, the resulting frustration may lead to aggressive behavior. Key components include the processes of frustration, arousal, and aggression.

    • Social Learning Theory of Aggression

      This theory suggests that aggression is learned through observation and imitation of others, particularly role models. Key factors include the influence of media, family, and peers, and the reinforcement of aggressive behaviors through rewards or punishments.

  • Pro-social Behavior: Nature and Determinants: Personal, Situational and Socio-cultural

    Pro-social Behavior: Nature and Determinants
    • Definition of Pro-social Behavior

      Pro-social behavior refers to voluntary actions intended to benefit others. These behaviors can include helping, sharing, donating, and other actions that promote social cohesion.

    • Nature of Pro-social Behavior

      Pro-social behavior is characterized by the intention to enhance the welfare of others. It is often influenced by empathy and moral principles, and can be seen across cultures and societies.

    • Personal Determinants of Pro-social Behavior

      Individual factors, such as personality traits, moral values, empathy, and emotional intelligence, significantly influence pro-social behavior. People high in empathy are more likely to engage in helping behaviors.

    • Situational Determinants of Pro-social Behavior

      Situational variables, including the presence of others, cultural context, and the perceived need for help, can impact pro-social behavior. The bystander effect is a phenomenon that illustrates how individuals are less likely to help in a group setting.

    • Socio-cultural Influences on Pro-social Behavior

      Cultural norms and socialization practices play a critical role in shaping pro-social behaviors. Societies that value community and collectivism often see higher rates of pro-social actions.

    • Implications of Pro-social Behavior

      Understanding the determinants of pro-social behavior can inform interventions aimed at promoting helping behaviors in communities, enhancing social welfare, and improving interpersonal relationships.

  • Social Influence Processes: Conformity and Compliance (Basic Concept); Intergroup Relations: Prejudice and Discrimination (Basic Concept)

    • Social Influence Processes

      Social influence refers to the ways in which individuals change their attitudes, beliefs, or behaviors as a result of interaction with others. It can be categorized primarily into two processes: conformity and compliance.

    • Conformity

      Conformity is the act of matching attitudes, beliefs, and behaviors to group norms. Factors influencing conformity include group size, unanimity, and status of group members. Classical studies by Solomon Asch demonstrated the power of group pressure on individual judgment.

    • Compliance

      Compliance involves changing one's behavior in response to a direct request from another person. Techniques for gaining compliance include foot-in-the-door (small request followed by a larger one) and door-in-the-face (large request followed by a smaller one). Compliance can be influenced by factors such as the requester's authority and the individual's self-esteem.

    • Intergroup Relations

      Intergroup relations study the dynamics between different groups and the conflicts that arise. Key issues within this domain are prejudice and discrimination.

    • Prejudice

      Prejudice refers to preconceived opinions or attitudes about a group and its members. These beliefs are often rooted in stereotypes and can manifest in negative feelings or attitudes. Theories such as social identity theory explain how group membership influences prejudice.

    • Discrimination

      Discrimination is the behavioral component of prejudice, where individuals are treated unfairly based on their group membership. Forms of discrimination can be overt or subtle, institutional or individual. Addressing discrimination involves policy changes and raising awareness of biases.

  • Groups: Nature, Types and Cohesiveness; Group Influence Processes: Social Facilitation; & Social Loafing

    Groups: Nature, Types and Cohesiveness; Group Influence Processes: Social Facilitation; & Social Loafing
    • Nature of Groups

      Groups are collections of individuals who interact and communicate with one another, share common characteristics, and have a sense of belonging. They can be formal, like organizations, or informal, such as friendship circles.

    • Types of Groups

      Groups can be classified into various types: primary groups, characterized by close, personal relationships; secondary groups, which are larger and more impersonal; task groups, focused on specific objectives; and reference groups, which influence an individual's attitudes and behavior.

    • Cohesiveness in Groups

      Cohesiveness refers to the strength of relationships and the sense of unity among group members. Factors such as shared goals, interpersonal attraction, and group size contribute to cohesiveness. High cohesiveness is often linked to better group performance.

    • Group Influence Processes

      Groups influence individual behavior through norms, roles, and communication. This influence can be positive or negative, affecting decision-making, conformity, and group dynamics.

    • Social Facilitation

      Social facilitation is the tendency for individuals to perform better on simple tasks when in the presence of others. This phenomenon occurs due to increased arousal and motivation, leading to improved performance.

    • Social Loafing

      Social loafing refers to the tendency for individuals to exert less effort when working in a group compared to working alone. Factors influencing social loafing include the perceived size of the group and the diffusion of responsibility.

Psychology of Social Behavior

A090301T

Psychology

Third

Mahatma Gandhi Kashi Vidyapith, Varanasi

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