IGNOU BEGG-171 Solved Question Paper PDF Download

IGNOU BEGG-171 Previous Year Solved Question Paper in Hindi

IGNOU BEGG-171 Previous Year Solved Question Paper in English

Q1. “Communication is a dynamic process which involves five major elements.” Discuss them in detail.

Ans. Communication is not a static event but a dynamic process of exchanging ideas, information, and feelings. This ongoing process involves five major elements that work together to make communication effective. These elements are discussed below: 1. Sender (Encoder): The sender is the starting point of the communication process. This is the person or entity who has an idea, feeling, or information and wants to convey it to others. The sender formulates the idea into a message using words, symbols, or gestures, a process known as encoding . 2. Message: This is the core idea, information, or feeling that the sender wants to transmit to the receiver. The message can be verbal (spoken words), written (text), non-verbal (body language, signs), or visual (images, graphs). An effective message must be clear, concise, and understandable to the receiver. 3. Channel/Medium: The channel is the path or means through which the message travels from the sender to the receiver. The choice of medium can include face-to-face conversation, a telephone call, an email, a letter, radio, or television. The right choice of channel enhances the impact of the message. 4. Receiver (Decoder): The receiver is the person or group to whom the message is directed. The receiver gets the message and interprets its meaning, a process called decoding . The receiver’s understanding, background, and attitude can influence how the message is interpreted. 5. Feedback: This is the receiver’s response to the sender’s message. Feedback informs the sender whether the message was received and understood correctly. It turns one-way communication into a two-way, dynamic process, creating a continuous loop and ensuring that communication is a cycle rather than a linear event. In addition to these elements, ‘Noise’ (any interference) and ‘Context’ (the situation) also play crucial roles in influencing the communication process.

Q2. Discuss the new trends in Print-Media.

Ans. Despite the formidable challenge from digital media, the print media industry has not become obsolete. Instead, it is evolving by adopting new strategies and trends to stay relevant and engaging. Some of the key new trends in print media are:

• Digital Integration: Most major newspapers and magazines now have a robust online presence, including news portals, e-papers, and mobile applications. A significant trend is the use of QR codes within printed articles. Readers can scan these codes with their smartphones to access related videos, photo galleries, or in-depth online reports, thus bridging the gap between print and digital.
• Hyperlocalism: To counter the broad focus of large digital outlets, many print publications are now concentrating on hyperlocal journalism . They cover news, events, and issues specific to a particular neighbourhood, community, or small town. This creates a dedicated readership base that cannot find such detailed local coverage elsewhere.
• Niche Publications: There is a growing trend of magazines and journals that cater to specific interests rather than a general audience. These niche publications focus on topics like wellness, organic farming, vintage cars, specific technologies, or travel genres. They target a highly engaged, specific demographic, which is attractive to advertisers.
• Enhanced Visual Storytelling: To compete with the visual nature of online media, print publications are increasingly using high-quality infographics , data visualizations, and powerful photojournalism. This approach helps in presenting complex information in a simple, aesthetically pleasing, and engaging manner.
• Reader Engagement: Print media is no longer a one-way street. Publications are actively incorporating reader-generated content, such as letters to the editor, guest columns, photos submitted by readers, and even integrating social media comments and polls into their print editions to foster a sense of community and engagement.

These trends show that print media is transforming itself to coexist and thrive in the digital age.

Q3. What role does the ASCI play as far as Indian advertising is concerned? Discuss it.

Ans. The Advertising Standards Council of India (ASCI) is a self-regulatory voluntary organization of the advertising industry in India. Established in 1985, its primary role is to promote self-regulation in advertising and to protect the interests of consumers. ASCI plays a crucial watchdog role in Indian advertising. ASCI’s main goal is to ensure that advertisements are truthful, legal, honest, decent, and not hazardous . Its role can be understood through the four main pillars of its code of conduct: 1. To Ensure Truthfulness and Honesty: ASCI scrutinizes advertisements to ensure that the claims made are not misleading or false. If an ad makes a superlative or unsubstantiated claim about a product’s performance, ASCI can ask the advertiser to provide proof or withdraw the claim. 2. To Ensure Decency: ASCI works to ensure that advertisements do not contain content that is offensive, indecent, or vulgar, and which would be unacceptable to the general public. It has specific guidelines against the derogatory or objectifying depiction of women. 3. To Safeguard Against Harmful Products/Situations: The council ensures that advertisements do not promote products or practices that are hazardous or harmful, especially to minors. Ads should not encourage unsafe acts or disregard for safety without due caution. 4. To Ensure Fair Competition: ASCI’s code mandates that advertisements should not unfairly attack or discredit competing products or services. It helps maintain a level playing field and promotes healthy competition among brands. ASCI acts on complaints received from consumers, other companies, or government bodies. Through its Consumer Complaints Council (CCC), it adjudicates on these complaints. While ASCI is not a government body and cannot legally enforce its decisions, its directives are widely respected and adhered to by the industry. Thus, it effectively maintains ethical standards in Indian advertising.

Q4. What is news? What are some of the news values on the basis of which one can decide whether or not an event is news?

Ans. News is a report of newly received information about recent or current events. It is the communication of information on events that are timely, interesting, and significant to the audience. News is not just about what happened, but also explains why it is important. It is based on facts and aims to inform, educate, and sometimes entertain the public. The decision of whether an event is newsworthy is based on a set of criteria known as news values . Journalists and editors use these values to sift through countless daily occurrences and select what to present as news. Some of the most important news values are:

• Timeliness/Immediacy: Recent events have higher news value than older ones. The word ‘news’ itself contains ‘new’. An event that happened today is more newsworthy than one that happened last week.
• Impact/Consequence: The number of people affected by an event determines its importance. An event that has a significant impact on a large number of people, like a new government policy or a natural disaster, is highly newsworthy.
• Proximity/Location: Events that happen closer to the audience, either geographically or emotionally, are more interesting to them. A small local event can be more newsworthy to local residents than a major event in a distant country.
• Prominence: Events involving well-known people, places, or institutions are more likely to be reported. The actions of a celebrity or a world leader are considered more newsworthy than those of an ordinary citizen.
• Conflict: Disagreements, wars, rivalries, and debates are inherently newsworthy. Conflict creates drama and captures audience interest.
• Human Interest/Emotion: These are stories that appeal to emotions like sympathy, joy, or anger. They are often about ordinary people in extraordinary situations and can be very powerful.
• Novelty/Uniqueness: Unusual, rare, or bizarre events have high news value. The classic saying “Dog bites man is not news; man bites dog is news” perfectly illustrates this value.

Q5. Describe the uses of networking for an organization and for individuals.

Ans. Networking is the process of building and maintaining professional and social contacts to exchange information and develop mutually beneficial relationships. It is a crucial activity for growth and success, both for organizations and individuals. Uses of Networking for an Organization:

• Business Development: Networking helps organizations find new clients, customers, and partnership opportunities. Attending industry conferences and trade shows increases visibility and can lead to new business ventures.
• Talent Acquisition: A strong network allows an organization to identify and recruit skilled employees. Referrals from trusted contacts often result in hiring more reliable and better-fitting candidates.
• Knowledge Sharing: Through networking, organizations can learn about the latest industry trends, best practices, and competitor strategies. This exchange of information helps the company stay competitive and innovative.
• Brand Building: Active participation in professional networks enhances an organization’s reputation and brand image. It helps establish the company as a leader and a credible voice in its field.

Uses of Networking for Individuals:

• Career Advancement: For individuals, networking is a powerful tool for finding job opportunities, seeking promotions, and getting career advice. Many job openings are filled through networks before they are ever advertised publicly.
• Personal Growth: Networking exposes individuals to new ideas and perspectives. Learning from the experiences of others, developing communication skills, and gaining confidence are significant personal benefits.
• Access to Resources: A strong network provides access to information, advice, and support that may not be readily available. Whether it’s a technical question or a need for a recommendation, the network can be a valuable resource.
• Building a Reputation: Through networking, an individual can build a reputation as an expert or a reliable professional in their field, which can lead to new opportunities like speaking engagements or consulting projects.

In essence, networking is an essential investment that opens doors to opportunities and fosters growth.

Q6. Do you listen to the radio? Which channel do you like the most and why?

Ans. Yes, I do listen to the radio. In an age dominated by visual and on-demand media, the radio still holds a unique charm, especially while driving or doing chores around the house. I tune into a few different channels, including private FM stations like Radio Mirchi and public broadcasters like All India Radio (AIR). Of all the channels, the one I like the most is Vividh Bharati , a service of All India Radio. There are several reasons for this preference. First is the richness and variety of its content . Unlike many private FM channels that primarily focus on playing contemporary music, Vividh Bharati offers a diverse bouquet of programs. It features timeless classic songs from Hindi cinema, news bulletins, insightful talk shows, radio dramas (like the iconic ‘Hawa Mahal’), and special request programs for soldiers (‘Jaimala’). This blend of entertainment and information is very appealing. Second, there is a strong sense of nostalgia and cultural connection . The channel’s programming and the classic songs it plays connect me to the media landscape of my parents’ generation. The language used by its announcers is impeccable and eloquent, a refreshing change from the often-casual ‘Hinglish’ of modern RJs. Third, the listening experience is less cluttered. Compared to private channels, which are saturated with advertisements, Vividh Bharati has fewer and shorter ad breaks, allowing for uninterrupted listening pleasure. Finally, its reach is unparalleled, being accessible in even the most remote parts of the country. For all these reasons, Vividh Bharati is more than just a radio station to me; it is a living repository of Indian culture and broadcasting history.

Q7. Write an e-mail to your friend discussing the impact of cyber media on the youth.

Ans. To: friend@example.com Subject: Thoughts on Cyber Media and its impact on us Hi [Friend’s Name], How are you doing? Hope you’re well. I’m writing to you today because I was thinking about how much cyber media—the internet, social media, and all things digital—has shaped the lives of our generation. It’s a mixed bag, with some incredibly positive aspects and some quite concerning ones. On the positive side , cyber media has given us unprecedented access to information and knowledge. We can learn anything from anywhere, take online courses, and connect with like-minded people across the globe. It has become a powerful platform for self-expression and creativity, through blogs, YouTube channels, and art-sharing sites. However, there is a flip side. The negative impacts are also significant. Addiction to social media and online gaming is a real problem, consuming our valuable time and affecting our studies. The constant exposure to the “perfect” and curated lives of others can lead to social comparison, anxiety, and depression. Cyberbullying has become a serious menace, causing immense mental distress. Furthermore, the rapid spread of misinformation and “fake news” can easily mislead us. I feel it’s a double-edged sword. Its impact, ultimately, depends on how we use it. The key is to be mindful users—to leverage its benefits while being aware of and protecting ourselves from its harms. Finding that balance is the real challenge. What are your thoughts on this? Let’s talk more about it when we meet. Take care, Best, [Your Name]

Q8. Write a 30 sec. TV ad (endorsement) for buying ‘Made in India’ products without music and effects.

Ans. Script: 30-Second TV Advertisement Product: ‘Made in India’ Products Concept: A simple, honest endorsement by a skilled artisan. No music or special effects, focusing on authenticity. — SCENE START VISUAL (0-10 seconds): Close-up shot of an elderly female artisan’s hands, skillfully painting a traditional wooden toy. Her movements are precise and full of care. The setting is a simple, well-lit workshop. She looks up from her work and smiles warmly at the camera. DIALOGUE (10-25 seconds): ARTISAN (Voice is genuine and proud): “For generations, my hands have told stories. This isn’t just a toy; it is our heritage. When you choose a product made in my India , you choose a story. You choose a family. You choose quality that comes from the heart.” VISUAL (25-30 seconds): She holds up the beautifully finished toy, displaying it with pride. Simple, elegant text appears on the screen. ON-SCREEN TEXT: Made in India. Made with Pride. SCENE END —

Q9. Prepare copies for 30 seconds radio advertisement for the following : (i) Promotion of awareness about environmental pollution (ii) Communal harmony

Ans. (i) Promotion of awareness about environmental pollution (30-second radio ad) SFX (SOUND EFFECT) (0-5 SEC): Harsh sound of a child coughing loudly, followed by a cacophony of traffic horns and a factory siren. VOICE 1 (Child’s voice, pleading) (5-10 SEC): “Can I please have some fresh air to breathe?” SFX (10-12 SEC): Sudden, complete silence. VOICE 2 (Calm, authoritative adult voice) (12-25 SEC): “Our air, our water, our future. It’s all in our hands. Don’t let pollution write the end of our story. Plant a tree. Reduce waste. Choose a cleaner tomorrow, today.” SFX (25-28 SEC): Gentle sound of a breeze and birds chirping softly. VOICE 2 (28-30 SEC): “A message issued in public interest by the Ministry of Environment.”

(ii) Communal harmony (30-second radio ad)

SFX (0-5 SEC):

A harmonious blend of sounds: temple bells, the Azaan from a mosque, church chimes, and Gurbani from a Gurudwara, all mixed beautifully together.

VOICE 1 (Young woman) (5-10 SEC):

“My friend celebrates Eid. I celebrate Diwali.”

VOICE 2 (Young man) (10-15 SEC):

“We share sweets. We share joy. Our festivals are different…”

VOICE 1 & 2 (In unison) (15-18 SEC):

“…but our hearts are one.”

VOICE 3 (Warm, elderly voice) (18-28 SEC):

“India’s greatest strength is its unity in diversity. Let’s celebrate our differences and live together in peace and harmony. We are one nation, one people.”

TAGLINE (All three voices together) (28-30 SEC):

“United India. Beautiful India.”

Q10. Write a blog on ‘Benefits of doing a degree through an open university’.

Ans. Blog Title: Unlocking Your Potential: The Amazing Benefits of a Degree from an Open University By: A Student’s Perspective | Date: [Current Date] — Have you ever wanted to pursue higher education but felt held back by a rigid schedule, a full-time job, or family commitments? If so, you’re not alone. For millions, the Open University system has emerged as a powerful solution, breaking down barriers and making dreams achievable. Opting for a degree from an open university offers a unique set of advantages over the traditional campus-based route. 1. Flexibility and Self-Paced Learning This is perhaps the most significant benefit. Open universities allow you to study whenever and wherever it suits you. This is a game-changer for working professionals, parents, and anyone with a demanding schedule. You are in control of your learning pace, which reduces stress and allows for a deeper understanding of the subject matter. 2. Accessibility and Inclusivity Open universities remove geographical barriers. You can access high-quality education from a reputable institution without having to relocate. Furthermore, they often have more inclusive entry requirements, opening the doors of higher education to people of all ages and backgrounds who may not have met the strict criteria of traditional universities. 3. Affordability The cost of education is a major concern for many. Open universities are generally much more affordable. Tuition fees are lower, and you save a significant amount of money on costs associated with campus life, such as accommodation, transportation, and other living expenses. 4. Development of Key Skills Studying at an open university requires and cultivates skills that are highly valued by employers. You naturally develop strong time management , self-discipline , and independent research skills. Proving that you can successfully complete a degree on your own initiative is a powerful testament to your motivation and ability. In conclusion, a degree from an open university is not a ‘lesser’ degree; it’s a smarter way of learning for the modern world. It empowers individuals to take charge of their education and achieve their academic and career goals on their own terms.