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Important Questions for "Marketing Management":

[1]

  1. Explain the problems of marketing management in small business.
  2. Explain the main characteristics of women entrepreneur.
  3. What are the problems of small scale industries? How can small scale industry be helpful in removing unemployment?

[2]

  1. What is marketing of services?
  2. Describe the method of removing objection.
  3. What are the various methods of pricing of a product?

[3]

  1. What is meant by Marketing Management? Explain its objectives and functions.
  2. What is the importance of Channels of Distribution in marketing? On which elements does the selection of Channels of Distribution depend?
  3. What do you mean by Marketing Information System? Explain its scope and importance.

[4]

  1. What do you understand by Marketing Management?
  2. What do you mean by Channels of Distribution?
  3. Elaborate the objectives and importance of Marketing Research in modern organised retailing.

[5]

  1. Give meaning of marketing management and explain its importance in Indian economy.
  2. What do you mean by Societal Marketing?
  3. What do you mean by digital marketing?

[6]

  1. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
  2. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
  3. What do you understand by 'Product Life Cycle'? Discuss the different stages in the life cycle of a product and point out the marketing strategies associated with each stage.

[7]

  1. Explain external components of marketing environment.
  2. What are the gradual stages in the product life cycle of a particular product? How are product life cycles managed?
  3. What do you understand by promotion in marketing? Elaborate the importance of promotion in marketing.

[8]

  1. Explain in brief the various elements of promotion.
  2. What do you mean by services marketing?
  3. What do you mean by channels of distribution? Explain in detail the various channels of distribution.

[9]

  1. Create the difference between marketing management and sales management.
  2. Explain the different types of displays used.
  3. State and explain objectives and functions of sales management.

[10]

  1. What is Segmentation? Explain the various bases of segmentation with examples.
  2. What is Positioning? Explain the concept of 'repositioning' with suitable Indian examples.
  3. What is Sales Promotion? Discuss various tools of sales promotion for consumers.

[11]

  1. What are the various environmental factors that affect the decision-making process of a marketing manager?
  2. What is a product? What are the various types of product? Explain with examples.
  3. What do you understand by product life cycle? Explain the concept of PLC citing suitable examples.

[12]

  1. Define the importance of positioning in Marketing.
  2. Explain factors influencing consumer behavior with examples.
  3. Define Advertisement and explain the role of 5 Ms in it.

[13]

  1. Enumerate the steps in the new product development process.
  2. What are the sources of secondary data in marketing research?
  3. Discuss the concept of product life cycle. What type of sales promotion tools may be used during different stages of PLC? Discuss with examples.

[14]

  1. Why do marketers purposefully create expectations?
  2. What are the core concepts in Marketing?
  3. Explain the 5 Ms of Advertisement.

[15]

  1. What is a Vertical Marketing System?
  2. How many gaps are filled by marketing intermediaries between Marketer and Customer?
  3. What is the importance of pricing in Marketing concerning objectives, factors, and methods adopted to set the price based on cost, demand, and competition?

[16]

  1. Explain brand repositioning with an example.
  2. What is the importance of packaging?
  3. Define promotion and its kinds with suitable examples.

[17]

  1. Write notes on Marketing Concepts.
  2. Write detailed notes on Criteria of Market Segmentation.
  3. Write detailed notes on various modes used by marketers for distributing their offerings to customers.

[18]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Explain the concept of product planning.
  3. Write a brief note on buying motives.

[19]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Write the benefits of Brand to consumers.
  3. Write a brief note on buying motives.

[20]

  1. What is a market? What are the types of market?
  2. What is marketing research? Explain the process of marketing research.
  3. It is said that 'Advertising is the powerful tool of consumer marketing and personal selling is the powerful tool in industrial marketing.' Examine.

[21]

  1. What is marketing management? Explain the marketing management process.
  2. Explain the concepts of marketing and selling.
  3. What do you mean by Branding? Explain the difference between Brand and Branding.

[22]

  1. Explain Marketing Management in detail and discuss its importance.
  2. Discuss market information system and its scope.
  3. What is Brand? How would you position your product in the market?

[23]

  1. What is Marketing Management? Explain and discuss its importance.
  2. Discuss core concepts of marketing.
  3. Discuss the process of market research with a suitable example.

[24]

  1. Define the terms 'Marketing' and 'Selling'. How do these two functions differ in scope and activity?
  2. Distinguish between advertising and publicity.
  3. Discuss the importance of market share analysis as a marketing control tool. What are the various measures of market share?

[25]

  1. Discuss the importance of pricing in marketing process.
  2. Define marketing and explain its role in economic development.
  3. What do you understand by positioning of a brand? Explain the steps involved in brand positioning.

[26]

  1. What is media selection and management?
  2. Meaning and definition of Advertising. Explain the classification of Advertising.
  3. What is marketing? Explain the importance and scope of marketing.

[27]

  1. Explain various sales promotion tools adopted by marketers.
  2. "Money spent on advertisement is an investment" and "money spent on advertisement is a waste". Reconcile these two statements and conclude.
  3. Explain the concept of 'Branding'. Discuss the advantages and disadvantages of branding and how it is different from 'Trademarking'.

[28]

  1. Explain the difference between 'Marketing' and 'Selling'.
  2. What is the importance of Personal selling in business?
  3. Explain the importance and limitation of market segmentation.

[29]

  1. Does marketing management have control over microenvironment factors?
  2. What are the internal forces of marketing environment?
  3. How many stages are in product life-cycle?

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