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Important Questions for "Marketing Management":

[1]

  1. Explain the problems of marketing management in small business.
  2. What is meant by innovation? Explain the characteristics of innovation.
  3. What is meant by raising of funds? Describe its main sources.

[2]

  1. What do you mean by consumer behaviour?
  2. Describe the method of removing objection.
  3. Discuss the process of marketing research.

[3]

  1. What is meant by Marketing Management? Explain its objectives and functions.
  2. Differentiate between Production concept and Selling concept of marketing.
  3. What do you mean by Branding?

[4]

  1. What do you understand by Marketing Management?
  2. What do you mean by Channels of Distribution?
  3. What do you know about new 'Ps' in the concept of marketing mix?

[5]

  1. Give meaning of marketing management and explain its importance in Indian economy.
  2. Explain in brief the nature of marketing.
  3. What do you understand by Packaging?

[6]

  1. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
  2. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
  3. The marketing organization provides base for marketing decision. Explain this statement and discuss the significance of marketing organization in controlling the marketing operation.

[7]

  1. What are the components of marketing?
  2. Explain in brief various types of products.
  3. What are the various methods of pricing of a product? Which method would you recommend and why?

[8]

  1. Explain in brief the various elements of promotion.
  2. Marketing starts before the production of the products and continues even after making sale of the product. Explain this statement.
  3. What do you mean by channels of distribution? Explain in detail the various channels of distribution.

[9]

  1. Create the difference between marketing management and sales management.
  2. Explain AIDA theory of personal selling.
  3. Success in selling depends on salesperson's ability to handle the selling process effectively. Discuss properly.

[10]

  1. What is Positioning? Explain the concept of 'repositioning' with suitable Indian examples.
  2. Write short notes on Societal marketing.
  3. Write short notes on Media selection.

[11]

  1. Define Marketing. Compare and contrast between the modern marketing concept and selling concept citing suitable examples.
  2. What is a brand? Discuss the concept of brand positioning citing suitable examples.
  3. Write notes on Media selection.

[12]

  1. Explain the 7 Ps in Marketing.
  2. Write the steps of decision making while purchasing.
  3. Explain the process of Marketing research with examples.

[13]

  1. Enumerate the steps in the new product development process.
  2. What is 'channel conflict'? How can such conflict be resolved? Discuss.
  3. What are the various external factors that affect consumer behaviour in India? Discuss with examples.

[14]

  1. What are the objectives of Marketing?
  2. What are the objectives of promotion?
  3. How does a marketer understand the factors that compel consumers to purchase?

[15]

  1. What are the core concepts in Marketing?
  2. Explain the concept of Societal Marketing.
  3. What are the criteria for choosing a segment?

[16]

  1. Explain how market segmentation and marketing targeting help the marketer in marketing goods and services.
  2. How can a marketer sense, search, serve, and satisfy a consumer by knowing their prospective customers?
  3. What are horizontal and vertical distribution channels?

[17]

  1. Write notes on Marketing Information System.
  2. Write notes on Branding and its Importance in Marketing.
  3. Explain how marketers solve problems encountered in marketing their offerings. Write details of various steps involved in this process.

[18]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. What is product life cycle?
  3. Write the benefits of Brand to consumers.

[19]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Elaborate on the importance of marketing.
  3. What do you mean by distribution channel? What are the different factors to be considered while selecting a distribution channel?

[20]

  1. What is meant by 'Product Mix'?
  2. How is pricing policy formulated? Explain the various methods of pricing a new product.
  3. It is said that 'Advertising is the powerful tool of consumer marketing and personal selling is the powerful tool in industrial marketing.' Examine.

[21]

  1. What is marketing management? Explain the marketing management process.
  2. What do you mean by product positioning? Explain the ways to position the Brand.
  3. What do you mean by market segmentation? Explain its levels and importance.

[22]

  1. Explain Marketing Management in detail and discuss its importance.
  2. Discuss the methods of pricing and factors influencing pricing.
  3. What is the process of market research? Explain it with a suitable example.

[23]

  1. What is Marketing Management? Explain and discuss its importance.
  2. Define new concept of Marketing.
  3. Discuss the process of market research with a suitable example.

[24]

  1. "Price is a function of cost, demand and profit." Comment.
  2. What is 'Brand'? Distinguish it from trade marks.
  3. "Product planning is the starting point of the entire marketing programme in a firm." Elucidate the scope of product planning.

[25]

  1. Define the term 'channels of distribution'. Discuss the various factors that influence the channel choice.
  2. Define 'Promotion'. Give the importance of promotion mix in marketing and factors influencing promotion mix.
  3. Write a detailed note on consumer's buying motives with the help of suitable examples.

[26]

  1. Explain the stages of product life cycle.
  2. What is marketing information system? Discuss its importance.
  3. What is marketing? Explain the importance and scope of marketing.

[27]

  1. Explain some of the theories of personal selling.
  2. "Lack of product planning implies managerial bankruptcy in the organisation". Explain the importance of product planning in reference to the statement.
  3. "Money spent on advertisement is an investment" and "money spent on advertisement is a waste". Reconcile these two statements and conclude.

[28]

  1. Explain the importance and limitation of market segmentation.
  2. What do you mean by Consumer behaviour? What is the importance of consumer behaviour in marketing? Enumerate the determinants of consumer behaviour.
  3. Reconcile the statements 'Money Spent on advertisement is an Investment' and 'Money Spent on Advertisement is a Waste' and conclude.

[29]

  1. Does marketing management have control over microenvironment factors?
  2. Is consumer behavior certain, uncertain, or limited?
  3. Which of the following is not an economic factor?

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