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Important Questions for "Marketing Management":

[1]

  1. Explain the problems of marketing management in small business.
  2. What is project management? Describe in brief the different stages of it.
  3. Define a small industrial undertaking. Describe its importance in industrial development.

[2]

  1. Explain the main characteristics of a good brand.
  2. Discuss the problems faced in international marketing.
  3. What are the various methods of pricing of a product?

[3]

  1. What is meant by Marketing Management? Explain its objectives and functions.
  2. What is meant by Promotional Mix? Describe its main components.
  3. Explain the meaning and scope of Marketing Research and discuss the process of Research.

[4]

  1. What do you understand by Marketing Management?
  2. What do you understand by Media Selection?
  3. Explain the scope of Consumer behaviour.

[5]

  1. Give meaning of marketing management and explain its importance in Indian economy.
  2. Define Advertising. Describe its various mediums.
  3. What do you understand by consumer behaviour? Explain its various factors which are used in formulating marketing strategy.

[6]

  1. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
  2. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
  3. What is meant by 'Brand'? Is the brand desirable from a social view? Explain.

[7]

  1. What are the components of marketing?
  2. Explain the 'Ps' of marketing mix.
  3. Identify the major factors involved in selecting a channel of distribution for an Indian manufacturer.

[8]

  1. What do you understand by product innovation?
  2. Explain in brief the various elements of promotion.
  3. Marketing starts before the production of the products and continues even after making sale of the product. Explain this statement.

[9]

  1. Create the difference between marketing management and sales management.
  2. How would you choose a suitable distribution channel?
  3. Examine the importance of a sales manager in a selling organisation. Explain his qualities.

[10]

  1. What is a Product? Discuss the various steps in the new product development process.
  2. What is Pricing? Discuss the various factors that influence pricing.
  3. What is Sales Promotion? Discuss various tools of sales promotion for consumers.

[11]

  1. What do you understand by STP marketing? Explain with examples.
  2. Write notes on Media selection.
  3. Write notes on Societal marketing.

[12]

  1. Comment on the statement: 'Marketing starts with knowing consumer's need and ends with consumer satisfaction.'
  2. Explain the 7 Ps in Marketing.
  3. What are the functions of Marketing?

[13]

  1. Enumerate the steps in the new product development process.
  2. What are the sources of secondary data in marketing research?
  3. What are the different elements of the promotion mix? Explain the role and importance of Direct marketing.

[14]

  1. What are the objectives of Marketing?
  2. What are the necessary ingredients of product personality and how do these ingredients help in attracting customers?
  3. Explain the 5 Ms of Advertisement.

[15]

  1. Why does a marketer require Marketing Research?
  2. What are the criteria for choosing a segment?
  3. Provide examples of how different marketing channels help the marketer in reducing the quality, knowledge, time, and distance gap.

[16]

  1. What is the importance of marketing in the economy?
  2. Define promotion and its kinds with suitable examples.
  3. What are the types of consumer products?

[17]

  1. Write notes on Marketing Functions.
  2. Write notes on Marketing Importance for Customers.
  3. Explain Advertisement by enumerating its Mission, Message, Media, Money, and Measurement.

[18]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Elaborate on the importance of marketing.
  3. What do you mean by distribution channel? What are the different factors to be considered while selecting a distribution channel?

[19]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Explain the concept of product planning.
  3. Write the benefits of Brand to consumers.

[20]

  1. What is a market? What are the types of market?
  2. It is said that 'Advertising is the powerful tool of consumer marketing and personal selling is the powerful tool in industrial marketing.' Examine.
  3. What do you mean by buyer motive? Explain how does the consumer behaviour affect the decisions relating to production, price, channel of distribution and sales promotion.

[21]

  1. What is marketing management? Explain the marketing management process.
  2. Explain the concepts of marketing and selling.
  3. What is channels of distribution? Explain different types of distribution channel and function of distribution channels.

[22]

  1. Explain Marketing Management in detail and discuss its importance.
  2. Discuss factors affecting consumer behaviour.
  3. What is Brand? How would you position your product in the market?

[23]

  1. What is Marketing Management? Explain and discuss its importance.
  2. Discuss the process of market research with a suitable example.
  3. Discuss various tools of promotion. How would you select and manage media for promoting a product?

[24]

  1. Define the terms 'Marketing' and 'Selling'. How do these two functions differ in scope and activity?
  2. What is 'Brand'? Distinguish it from trade marks.
  3. What is 'Marketing Mix'? Compare the marketing mix for consumer products with industrial products.

[25]

  1. Highlight the factors responsible for failure of new market.
  2. Define 'Promotion'. Give the importance of promotion mix in marketing and factors influencing promotion mix.
  3. Write a detailed note on consumer's buying motives with the help of suitable examples.

[26]

  1. Explain the elements of Marketing.
  2. Explain the stages of product life cycle.
  3. What is price? Explain the objectives of pricing and factors influencing pricing.

[27]

  1. What do you mean by consumer behaviour? What is the importance of consumer behaviour in marketing? Enumerate the determinants of consumer behaviour.
  2. How is price policy determined? Describe the methods of price policies adopted in determining the price of a new product.
  3. Explain the concept of 'Branding'. Discuss the advantages and disadvantages of branding and how it is different from 'Trademarking'.

[28]

  1. Define 'Market Segmentation' and 'Marketing-Mix'.
  2. Explain the importance and limitation of market segmentation.
  3. Explain the statement 'The success or failure of a business depends upon its product price policy' and state the factors to be considered while formulating a product price policy.

[29]

  1. Does marketing management have control over microenvironment factors?
  2. Which statement is more correct about sales promotion?
  3. Which mark is used for electric items?

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