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Important Questions for "Marketing Management":

[1]

  1. Explain the problems of marketing management in small business.
  2. What do you understand by entrepreneurship development programme?
  3. What is meant by raising of funds? Describe its main sources.

[2]

  1. What do you mean by consumer behaviour?
  2. What is marketing of services?
  3. Discuss internal and external forces affecting marketing environment.

[3]

  1. What is meant by Marketing Management? Explain its objectives and functions.
  2. Differentiate between Production concept and Selling concept of marketing.
  3. Explain Market Segmentation. What criteria are used for Segmenting a Market?

[4]

  1. What do you understand by Marketing Management?
  2. What are the functions of packaging?
  3. What is Marketing Information System?

[5]

  1. Give meaning of marketing management and explain its importance in Indian economy.
  2. What do you mean by Skimming the cream pricing policy?
  3. What do you mean by secondary source in marketing research?

[6]

  1. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
  2. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
  3. Enumerate the important determinants of consumer behaviour.

[7]

  1. Explain the 'Ps' of marketing mix.
  2. What are the objectives of packaging?
  3. Explain in brief the various mediums of advertisement.

[8]

  1. Briefly mention the factors influencing pricing of a product.
  2. What is meant by a product? What are different types of product? Explain.
  3. Explain the meaning and scope of marketing research. Discuss the process of marketing research.

[9]

  1. Create the difference between marketing management and sales management.
  2. Success in selling depends on salesperson's ability to handle the selling process effectively. Discuss properly.
  3. Discuss the recruitment and selection process of salesmen in detail.

[10]

  1. What is Segmentation? Explain the various bases of segmentation with examples.
  2. What is a Product? Discuss the various steps in the new product development process.
  3. Write short notes on Media selection.

[11]

  1. What do you understand by STP marketing? Explain with examples.
  2. What is a product? What are the various types of product? Explain with examples.
  3. Write notes on Societal marketing.

[12]

  1. What are the functions of Marketing?
  2. Define Market penetration and Market skimming in pricing.
  3. Write the objectives of promotion.

[13]

  1. Enumerate the steps in the new product development process.
  2. What do you understand by segmentation of markets? What are the various bases of segmentation? Elaborate.
  3. What is Branding? What are the various branding strategies? Elaborate with examples.

[14]

  1. What are the objectives of Marketing?
  2. What are the ways of segmentation?
  3. What are the pricing methods based on cost, demand, and competition?

[15]

  1. How many gaps are filled by marketing intermediaries between Marketer and Customer?
  2. Explain the importance of segmentation in Marketing.
  3. What are Product Personality factors?

[16]

  1. What are the core concepts of marketing?
  2. Explain brand repositioning with an example.
  3. What is a product mix?

[17]

  1. Write notes on Marketing Importance for Customers.
  2. Write methods for setting the price of a product based on cost, demand, and competition.
  3. Write notes on the Importance of Packaging.

[18]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. What is product life cycle?
  3. Explain the concept of product planning.

[19]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Explain the concept of product planning.
  3. What are the various types of distribution channel? Explain the role of distribution channel and how it can be improved.

[20]

  1. Distinguish between consumer product and industrial product.
  2. It is said that 'Advertising is the powerful tool of consumer marketing and personal selling is the powerful tool in industrial marketing.' Examine.
  3. What do you mean by buyer motive? Explain how does the consumer behaviour affect the decisions relating to production, price, channel of distribution and sales promotion.

[21]

  1. What is marketing management? Explain the marketing management process.
  2. What is channels of distribution? Explain different types of distribution channel and function of distribution channels.
  3. What is Consumer behaviour? Explain its importance and influencing factors in detail.

[22]

  1. Explain Marketing Management in detail and discuss its importance.
  2. What is Brand? How would you position your product in the market?
  3. What is the process of market research? Explain it with a suitable example.

[23]

  1. What is Marketing Management? Explain and discuss its importance.
  2. Discuss the process of market research with a suitable example.
  3. What is Market segmentation? Also discuss the bases of segmentation.

[24]

  1. "Price is a function of cost, demand and profit." Comment.
  2. Distinguish between advertising and publicity.
  3. What is 'Brand'? Distinguish it from trade marks.

[25]

  1. Explain the modern concept of marketing.
  2. Define 'Promotion'. Give the importance of promotion mix in marketing and factors influencing promotion mix.
  3. Write a detailed note on consumer's buying motives with the help of suitable examples.

[26]

  1. What is Product? Explain the types of product.
  2. What is marketing? Explain the importance and scope of marketing.
  3. What do you mean by Positioning? Discuss its concept and product re-positioning.

[27]

  1. What are the 5 marketing concepts? Explain.
  2. Explain various sales promotion tools adopted by marketers.
  3. "Money spent on advertisement is an investment" and "money spent on advertisement is a waste". Reconcile these two statements and conclude.

[28]

  1. What is counter-marketing? Explain with suitable examples.
  2. Reconcile the statements 'Money Spent on advertisement is an Investment' and 'Money Spent on Advertisement is a Waste' and conclude.
  3. What do you mean by Marketing Research? Describe its scope and importance.

[29]

  1. Does marketing management have control over microenvironment factors?
  2. What are the internal forces of marketing environment?
  3. Which of the following is an industrial product?

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