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Important Questions for "Marketing Management":

[1]

  1. Explain the problems of marketing management in small business.
  2. What do you understand by entrepreneurship development programme?
  3. Explain the qualities for the success of women entrepreneurs.

[2]

  1. What are bases or criteria for market segmentation?
  2. Explain the main characteristics of a good brand.
  3. Explain the statement 'Marketing does not begin at the end of the production line, it does not end with the final sale'.

[3]

  1. What is meant by Marketing Management? Explain its objectives and functions.
  2. What do you mean by Branding?
  3. What do you mean by Media Selection?

[4]

  1. What do you understand by Marketing Management?
  2. What do you mean by Societal Marketing?
  3. What do you know about new 'Ps' in the concept of marketing mix?

[5]

  1. Give meaning of marketing management and explain its importance in Indian economy.
  2. What is marketing? Elaborate the various functions of marketing.
  3. What is marketing research? Explain its objectives and importance in modern business.

[6]

  1. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
  2. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
  3. Distinguish between marketing control and marketing planning.

[7]

  1. Explain the 'Ps' of marketing mix.
  2. What do you mean by personal selling?
  3. What do you mean by marketing control? Explain briefly the various techniques of controlling marketing operations.

[8]

  1. What do you understand by marketing environment? Write the main components of marketing environment.
  2. What is meant by a product? What are different types of product? Explain.
  3. What do you mean by channels of distribution? Explain in detail the various channels of distribution.

[9]

  1. Create the difference between marketing management and sales management.
  2. Explain duties and responsibilities of a sales manager.
  3. What is warehousing? Explain various types of warehouses.

[10]

  1. What is Segmentation? Explain the various bases of segmentation with examples.
  2. What is a Product? Discuss the various steps in the new product development process.
  3. What is Branding? Discuss the various branding-related decisions a marketing manager has to take with examples.

[11]

  1. What are the various environmental factors that affect the decision-making process of a marketing manager?
  2. What do you understand by product life cycle? Explain the concept of PLC citing suitable examples.
  3. What is Pricing? What are the different methods of determining price? Discuss with examples.

[12]

  1. Write the objectives of promotion.
  2. Explain various bases which are used by the marketer for geographical segmentation.
  3. Explain factors influencing consumer behavior with examples.

[13]

  1. What are the sources of secondary data in marketing research?
  2. What is Branding? What are the various branding strategies? Elaborate with examples.
  3. What is a product mix? What are the various levels of product? Discuss with examples.

[14]

  1. How do marketers create expectations for purchase?
  2. What are the pricing methods based on cost, demand, and competition?
  3. Discuss offers and schemes used in sales promotion.

[15]

  1. Why does a marketer require Marketing Research?
  2. What are the bases of segmentation?
  3. What are Product Personality factors?

[16]

  1. What is the difference between marketing and selling?
  2. Describe the process of research in marketing.
  3. What are horizontal and vertical distribution channels?

[17]

  1. Write notes on Marketing System.
  2. Write detailed notes on Criteria of Market Segmentation.
  3. Write notes on the Importance of Packaging.

[18]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. What is product life cycle?
  3. What is physical distribution of goods? Explain its significance and discuss various components of transportation mix.

[19]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. What do you mean by distribution channel? What are the different factors to be considered while selecting a distribution channel?
  3. What is physical distribution of goods? Explain its significance and discuss various components of transportation mix.

[20]

  1. What is a market? What are the types of market?
  2. How do you divide market into various segments? Mention the factors which have to be taken into consideration while segmenting the market.
  3. How is pricing policy formulated? Explain the various methods of pricing a new product.

[21]

  1. What is marketing management? Explain the marketing management process.
  2. What do you mean by product positioning? Explain the ways to position the Brand.
  3. What is channels of distribution? Explain different types of distribution channel and function of distribution channels.

[22]

  1. Explain Marketing Management in detail and discuss its importance.
  2. How will you develop a new product?
  3. Discuss market information system and its scope.

[23]

  1. What is Marketing Management? Explain and discuss its importance.
  2. Discuss factors influencing consumer behaviour.
  3. Discuss the importance of Distribution. Elaborate different types of distribution channels.

[24]

  1. What is 'Brand'? Distinguish it from trade marks.
  2. Describe the concept of market segmentation. What are the variables commonly used in segmenting markets? Illustrate your answer with reference to any two products.
  3. "Product planning is the starting point of the entire marketing programme in a firm." Elucidate the scope of product planning.

[25]

  1. Define the role of marketing.
  2. Define marketing and explain its role in economic development.
  3. What do you understand by positioning of a brand? Explain the steps involved in brand positioning.

[26]

  1. What is marketing information system? Discuss its importance.
  2. What do you mean by Positioning? Discuss its concept and product re-positioning.
  3. What is price? Explain the objectives of pricing and factors influencing pricing.

[27]

  1. "Marketing in action is marketing mix". Explain.
  2. Explain some of the theories of personal selling.
  3. How is price policy determined? Describe the methods of price policies adopted in determining the price of a new product.

[28]

  1. Explain the difference between 'Marketing' and 'Selling'.
  2. Define 'Market Segmentation' and 'Marketing-Mix'.
  3. What are the functions of Retailing in Marketing?

[29]

  1. Does marketing management have control over microenvironment factors?
  2. Who benefits from marketing concept?
  3. Which of the following is not an economic factor?

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