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Important Questions for "Marketing Management":

[1]

  1. Explain the problems of marketing management in small business.
  2. Explain the concept of entrepreneurship.
  3. What is entrepreneurial environment? Describe the various factors affecting it.

[2]

  1. What do you mean by consumer behaviour?
  2. Discuss main elements of marketing mix.
  3. Discuss the problems faced in international marketing.

[3]

  1. What is meant by Marketing Management? Explain its objectives and functions.
  2. Explain Market Segmentation. What criteria are used for Segmenting a Market?
  3. Explain the meaning and scope of Marketing Research and discuss the process of Research.

[4]

  1. What do you understand by Marketing Management?
  2. Elaborate the statement 'Marketing starts with the determination of Consumer wants and ends with the satisfaction of those wants.'
  3. Elaborate the objectives and importance of Marketing Research in modern organised retailing.

[5]

  1. Give meaning of marketing management and explain its importance in Indian economy.
  2. Explain in brief the nature of marketing.
  3. What is marketing research? Explain its objectives and importance in modern business.

[6]

  1. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
  2. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
  3. What is market segmentation? Analyse the various bases for segmentation of the consumer market.

[7]

  1. What do you mean by personal selling?
  2. 'Money earning is not only the main objective of marketing.' Explain this statement.
  3. What do you mean by marketing control? Explain briefly the various techniques of controlling marketing operations.

[8]

  1. Mention the importance of internet in marketing.
  2. Discuss in short the significance of marketing organisation in controlling the marketing operation.
  3. What is meant by a product? What are different types of product? Explain.

[9]

  1. Create the difference between marketing management and sales management.
  2. Explain duties and responsibilities of a sales manager.
  3. Examine the importance of a sales manager in a selling organisation. Explain his qualities.

[10]

  1. What is Marketing? Discuss the modern marketing concept and customer satisfaction as its focus, along with other concepts of marketing.
  2. What is a Product? Discuss the various steps in the new product development process.
  3. What is Sales Promotion? Discuss various tools of sales promotion for consumers.

[11]

  1. Define Marketing. Compare and contrast between the modern marketing concept and selling concept citing suitable examples.
  2. Write notes on Media selection.
  3. Write notes on Societal marketing.

[12]

  1. Define Market penetration and Market skimming in pricing.
  2. Define the importance of positioning in Marketing.
  3. Explain the process of Marketing research with examples.

[13]

  1. What is Branding? What are the various branding strategies? Elaborate with examples.
  2. What are the different elements of the promotion mix? Explain the role and importance of Direct marketing.
  3. What are the various external factors that affect consumer behaviour in India? Discuss with examples.

[14]

  1. What are the objectives of Marketing?
  2. What are the Marketing Functions?
  3. Explain the phases through which a product is born according to Prof. Theodor Levitt.

[15]

  1. Why does a marketer require Marketing Research?
  2. Discuss the Genesis of Products as explained by T. Levitt.
  3. What are the criteria for choosing a segment?

[16]

  1. What are the 7 Os in marketing?
  2. Explain how market segmentation and marketing targeting help the marketer in marketing goods and services.
  3. Define promotion and its kinds with suitable examples.

[17]

  1. Write notes on Marketing Research.
  2. Write notes on Marketing Information System.
  3. Write detailed notes on various modes used by marketers for distributing their offerings to customers.

[18]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Elaborate on the importance of marketing.
  3. Explain the concept of product planning.

[19]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Explain the concept of Marketing Mix with its elements.
  3. Write a brief note on buying motives.

[20]

  1. How do you divide market into various segments? Mention the factors which have to be taken into consideration while segmenting the market.
  2. State the factors affecting choice of channels of distribution.
  3. It is said that 'Advertising is the powerful tool of consumer marketing and personal selling is the powerful tool in industrial marketing.' Examine.

[21]

  1. What is marketing management? Explain the marketing management process.
  2. Explain old or new concept of marketing.
  3. Explain the concepts of marketing and selling.

[22]

  1. Explain Marketing Management in detail and discuss its importance.
  2. Define new concept of marketing.
  3. How will you develop a new product?

[23]

  1. What is Marketing Management? Explain and discuss its importance.
  2. Discuss the process of market research with a suitable example.
  3. What is Market segmentation? Also discuss the bases of segmentation.

[24]

  1. Define the terms 'Marketing' and 'Selling'. How do these two functions differ in scope and activity?
  2. What is 'Marketing Mix'? Compare the marketing mix for consumer products with industrial products.
  3. Explain the product life cycle. Discuss the application of this concept for fashion garments.

[25]

  1. Define the role of marketing.
  2. Highlight the factors responsible for failure of new market.
  3. Write a detailed note on consumer's buying motives with the help of suitable examples.

[26]

  1. Explain the elements of Marketing.
  2. What is marketing? Explain the importance and scope of marketing.
  3. What is Packaging? Explain the difference between brand, branding and packaging in detail.

[27]

  1. What is the utility of product life-cycle for a marketing manager?
  2. "Money spent on advertisement is an investment" and "money spent on advertisement is a waste". Reconcile these two statements and conclude.
  3. How is price policy determined? Describe the methods of price policies adopted in determining the price of a new product.

[28]

  1. What is the importance of Personal selling in business?
  2. What are the functions of Retailing in Marketing?
  3. What do you mean by Marketing Research? Describe its scope and importance.

[29]

  1. Does marketing management have control over microenvironment factors?
  2. For whom is marketing mix determined?
  3. Which statement is false about consumer behavior?

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