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Important Questions for "Marketing Management":

[1]

  1. Explain the problems of marketing management in small business.
  2. Explain the concept of entrepreneurship.
  3. Describe the incentives and assistance provided by the Government to encourage entrepreneurship in India.

[2]

  1. Discuss main elements of marketing mix.
  2. Explain the importance of marketing control.
  3. Explain the statement 'Marketing does not begin at the end of the production line, it does not end with the final sale'.

[3]

  1. What is meant by Marketing Management? Explain its objectives and functions.
  2. Differentiate between Production concept and Selling concept of marketing.
  3. What do you mean by Skimming the Cream Pricing Policy?

[4]

  1. What do you understand by Marketing Management?
  2. What do you mean by Channels of Distribution?
  3. Elaborate the objectives and importance of Marketing Research in modern organised retailing.

[5]

  1. Give meaning of marketing management and explain its importance in Indian economy.
  2. What do you mean by Target Market?
  3. What is marketing? Elaborate the various functions of marketing.

[6]

  1. Distinguish between pricing policies and strategies. What are the objectives of pricing decision in marketing management? Elaborate upon prominent pricing policies.
  2. Describe the different patterns of distribution channels and explain the components of physical distribution system in marketing management.
  3. Discuss the nature of marketing.

[7]

  1. What do you understand by new product development?
  2. What do you mean by marketing research?
  3. 'Money earning is not only the main objective of marketing.' Explain this statement.

[8]

  1. Briefly mention the factors influencing pricing of a product.
  2. Explain in brief the various elements of promotion.
  3. Explain the meaning and scope of marketing research. Discuss the process of marketing research.

[9]

  1. Create the difference between marketing management and sales management.
  2. What is warehousing? Explain various types of warehouses.
  3. What is the straight line method of remuneration for salesmen? Explain the advantages and disadvantages of this method.

[10]

  1. What is Marketing? Discuss the modern marketing concept and customer satisfaction as its focus, along with other concepts of marketing.
  2. What is Segmentation? Explain the various bases of segmentation with examples.
  3. Write short notes on Media selection.

[11]

  1. What are the various environmental factors that affect the decision-making process of a marketing manager?
  2. What is a product? What are the various types of product? Explain with examples.
  3. What is Pricing? What are the different methods of determining price? Discuss with examples.

[12]

  1. Explain various bases which are used by the marketer for geographical segmentation.
  2. Explain the role of branding in Marketing.
  3. Define the importance of positioning in Marketing.

[13]

  1. What are the core concepts of marketing? Compare and contrast between selling and modern marketing concepts.
  2. What do you understand by segmentation of markets? What are the various bases of segmentation? Elaborate.
  3. What is a product mix? What are the various levels of product? Discuss with examples.

[14]

  1. What are the Marketing Functions?
  2. Provide the definition of Marketing Mix as described by J. F. McCarthy.
  3. What are the criteria for segmentation?

[15]

  1. What are the criteria for choosing a segment?
  2. Discuss D.F. Abell's five patterns for choosing the target market with suitable examples.
  3. What is the importance of pricing in Marketing concerning objectives, factors, and methods adopted to set the price based on cost, demand, and competition?

[16]

  1. Describe the process of research in marketing.
  2. What are the 7 Os in marketing?
  3. Explain how market segmentation and marketing targeting help the marketer in marketing goods and services.

[17]

  1. Write notes on Marketing Importance for Customers.
  2. Write notes on Marketing Research.
  3. Write notes on Factors determining consumer purchase decisions.

[18]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. What is product life cycle?
  3. What are the various types of distribution channel? Explain the role of distribution channel and how it can be improved.

[19]

  1. Explain the role of retailers and wholesalers in marketing management.
  2. Write the benefits of Brand to consumers.
  3. What are the various stages in the consumer buying process?

[20]

  1. How do you divide market into various segments? Mention the factors which have to be taken into consideration while segmenting the market.
  2. What is meant by 'Product Mix'?
  3. What is marketing research? Explain the process of marketing research.

[21]

  1. What is marketing management? Explain the marketing management process.
  2. What is the difference between need, wants and demand?
  3. What is channels of distribution? Explain different types of distribution channel and function of distribution channels.

[22]

  1. Explain Marketing Management in detail and discuss its importance.
  2. Discuss market information system and its scope.
  3. Discuss factors affecting consumer behaviour.

[23]

  1. What is Marketing Management? Explain and discuss its importance.
  2. Discuss factors influencing consumer behaviour.
  3. What is Market segmentation? Also discuss the bases of segmentation.

[24]

  1. "Price is a function of cost, demand and profit." Comment.
  2. Explain the product life cycle. Discuss the application of this concept for fashion garments.
  3. "Marketing Research is necessary for strong marketing strategy." Do you agree with this statement? Explain critically.

[25]

  1. Define marketing and explain its role in economic development.
  2. What do you understand by positioning of a brand? Explain the steps involved in brand positioning.
  3. Define the term 'channels of distribution'. Discuss the various factors that influence the channel choice.

[26]

  1. Explain the elements of Marketing.
  2. What is marketing? Explain the importance and scope of marketing.
  3. What is Packaging? Explain the difference between brand, branding and packaging in detail.

[27]

  1. What are the 5 marketing concepts? Explain.
  2. "Money spent on advertisement is an investment" and "money spent on advertisement is a waste". Reconcile these two statements and conclude.
  3. How is price policy determined? Describe the methods of price policies adopted in determining the price of a new product.

[28]

  1. Explain the difference between 'Marketing' and 'Selling'.
  2. What do you mean by publicity and advertising?
  3. Explain the statement 'The success or failure of a business depends upon its product price policy' and state the factors to be considered while formulating a product price policy.

[29]

  1. Does marketing management have control over microenvironment factors?
  2. Is marketing concept customer-oriented, sales-oriented, or production-oriented?
  3. Which of the following is not a function of distribution channels?

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